SAN FRANCISCO--(BUSINESS WIRE)--Swrve, the world leader in mobile marketing automation, today announced the appointment of Martin Doettling as its chief marketing officer, a key step in the company’s aggressive growth plan. Doettling, who served as CMO for some of the most forward-thinking and influential companies in the digital marketing space, has extensive experience transforming, accelerating and scaling businesses globally and will lead all corporate and product marketing at Swrve.
“We are excited for Martin to hit the ground running as our new chief marketing officer,” said Swrve CEO Christopher S. Dean. “His strong record of building high performance global teams, and extensive software marketing experience, makes him a tremendous asset for Swrve as we expand our solutions portfolio for mobile marketers and accelerate an aggressive growth strategy.”
Over the past ten years, Doettling has spearheaded marketing, product and growth strategies at some of the most innovative marketing tech companies. As CMO of Webtrends, Doettling revitalized the company’s brand and led the launch of its award-winning streaming analytics solution that empowers marketing organizations to deliver a timely and highly relevant digital customer experience across all channels. At Coremetrics, he oversaw the go-to-market strategy for the company’s groundbreaking analytics and digital marketing optimization platform, which resulted in the 2010 acquisition by IBM. Coremetrics became the foundation of IBM’s new billion-dollar customer experience business.
Prior to Coremetrics, Martin led a game-changing go-to-market strategy at CollabNet that fueled three years of revenue and customer growth, eventually leading to an acquisition by Vector Capital. Martin spent the first years of his Silicon Valley career at Adobe Systems where he oversaw product strategy and global expansion of the FrameMaker digital publishing business and laid the foundation for Adobe’s award-winning Technical Communication Suite.
“Mobile is the greatest disruptor in customer engagement, and it’s happening now. Brands are in a mad dash for consumer attention, and Swrve is helping to create meaningful mobile and digital interactions that drive loyalty and revenue,” said Doettling. “I’m thrilled to be part of a global team that is transforming the way businesses orchestrate communications with their customers on mobile apps and other digital channels for some of the world’s top brands.”
Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to orchestrate outstanding experiences for users of mobile apps and other digital channels and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ - push notifications, image-based in-app messages, interactive rich media messages and native content changes - delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 5 billion events a day across a billion devices.