NEW YORK--(BUSINESS WIRE)--With the Notice of Allowance from the U.S. Patent and Trademark Office for its 11th patent, Viggle Inc. (Nasdaq:VGGL) has added more value to its unique multifaceted mobile and web-based entertainment marketing platform which offers companies and their brands an entirely new way to interact with desired consumers. The new patent covers proprietary design features relating to a new interactive television programming guide. It is granted by title: “Display Screen or Portion Thereof with Animated User Interface.”
Recognizing the convergence of the facts that consumers don’t always like to be “sold” via traditional advertising methods and that advertisers purchasing online media ads want more evidence that their ads are reaching preferred target audiences, Viggle aims to bridge the gaps.
“The marketplace is crowded with more products and services than ever, yet companies and their brands, as well as end consumers, still seek to connect. Both sides of the equation want this to happen. However, it is paramount to define new economically viable ways for brands to interact with consumers. Viggle is providing that answer because we can better assure our advertisers that they are engaging with demographically appropriate consumers, primarily on smartphones, while at the same time giving our users fun, interactive ways to learn about new products,” said Greg Consiglio, president and COO of Viggle.
“Just as our wide selection of rewards continues to expand, so does the innovation supporting the collective assets of the Viggle technology platform. These new patents, along with our patents for audio recognition, loyalty and our Wetpaint portfolio, show that Viggle is continuing to innovate in various areas of entertainment marketing technology,” Mr. Consiglio added.
Viggle is on the cutting edge of advertising with an entirely new platform that recognizes the entertainment interests of consumers and rewards them for responding to the advertising messages that resonate with their interests. This Notice of Allowance adds to Viggle’s growing patent portfolio designed to protect Viggle’s exclusive positioning to provide advertisers a unique way to interact with their desired audiences. Recently, two other patents surrounding its technology were also granted. One of these protected the backbone technology that provides for collection of an audio sample from a user’s smartphone, comparing the audio sample with audio samples from multiple broadcast channels, looking up corresponding scheduling information and then sharing the information related to the broadcast to the user. The other recently secured patent covers the technology that provides for collecting audio signals from a user, receiving audio signals from multiple broadcast sources, comparing those audio signals, determining the program the user is watching based on the comparison and automatically awarding, based on that determination, an incentive to the user. (Respectively: “Automatic Detection of Broadcast Programming” - U.S. Patent Number 9,026,034 and “Bonus and Experience Enhancement System for Receivers of Broadcast Media” - U.S. Patent Number 9,020,415.)
Forward-Looking Statements
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of the date of this release. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
About Viggle
Viggle is an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music. The Viggle Platform had an average monthly total reach of 25.7 million for the three months ended March 31, 2015, including nearly 9.0 million Viggle registered users. Since its launch, Viggle members have redeemed over $24 million in rewards for watching their favorite TV programs and listening to music. Members can use Viggle’s store, accessible through the Viggle app or on Viggle.com, to redeem their Viggle Points for TV show, movie, and music downloads. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online; NextGuide, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies; and Choose Digital, a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives. For more information, visit www.viggle.com or follow us on Twitter @Viggle.
