DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/xhrrf3/tapping_a_banking) has announced the addition of the "Tapping a Banking Market Segment with High Potential: Small and Midsized Enterprises" report to their offering.
Financial institutions have long known that small and medium-sized enterprises (SMEs) are important contributors to their revenues and profitability. Now many are redoubling efforts to understand the needs of businesses of this size and offer products and services tailored to their needs.
In new research, Tapping a Banking Market Segment with High Potential: Small and Midsized Enterprises, The report discusses ways to reach out to this market segment and increase business with SME customers.
Dedicating resources to serving small and midsized enterprises can deepen engagement and expand relationships with a bank or credit union's customers in this segment and attract new SME customers, leading to benefits for both the customers and the FI,
Highlights of this research note include:
- Market size and composition
- Profitability of this segment of the FI's customer base compared to consumer segment in the retail banking line of business
- Strategies such as dedicating resources for deepening customer relationships with business owners and courting SME prospects
- Products and services tailored to SMEs being offered by a wide variety of financial institutions and others
- Use of analytics to uncover prospects
Companies Mentioned
- American Express
- Bank of America
- Chase, Citibank
- Citizens Eastern Bank
- Equifax, Mint.com
- NerdWallet
- PNC Bank
- SunTrust
- U.S. Ban
- Wells Fargo
For more information visit http://www.researchandmarkets.com/research/xhrrf3/tapping_a_banking
