WASHINGTON--(BUSINESS WIRE)--Consumers are now taking and sharing more pictures than ever – almost two billion each day – and say they want to capture and enjoy better photos. To help put an end to missed and blurred digital photographs that are lost to the “take, file and forget” cycle, the Consumer Electronics Association (CEA)®, PhotoImaging Manufacturers and Distributors Association (PMDA) and Innovations in Photo Imaging (IIPI) are now launching an original digital campaign, Life is Crazy: Hold On to the Highlights, to help consumers take better pictures and more fully enjoy their memories.
Recent consumer research shows most consumers are disappointed with their current photos and find much more emotional value when they print products in addition to just sharing these images online. The Life is Crazy campaign will educate consumers about basic camera features and accessories such as optical zoom lenses, flashes and shutter speeds that help consumers get better photos that look great in print.
“The goal of the Life is Crazy campaign is to help consumers take and enjoy better pictures,” said Joellyn Gray, director of marketing, FUJIFILM North America Corp.; and chair ex officio, CEA Digital Imaging Division Board. “That means helping them learn which camera features and accessories they need to capture better photos, as well as offering creative ideas for turning life’s best moments into lasting printed memories that consumers and their families can enjoy every day.”
The Life is Crazy campaign features a three-step tool that gives consumers helpful hints for different kinds of shots—action, portrait, nighttime, even movies. The campaign also features creative and innovative options that help consumers hold on to life’s highlights by printing their photos onto functional items such as kids’ clothing, grandparents’ coffee mugs or picnic blankets for family outings.
“We understand that most consumers really want to take better pictures,” said Jerry Grossman, executive director, PMDA. “And we know that consumers enjoy those photos the most when they can surround themselves with their favorite shots—from large-scale canvases to personalized t-shirts to photo books.”
A recent photo retailer study showed more consumers take pictures with smartphones (78 percent) than any other consumer electronics device. Almost seven in ten consumers (68 percent) use digital cameras, while about four in ten (42 percent) use their tablets. Other consumer devices used for photos include film cameras (17 percent) and wearable cameras (12 percent).
Click here for the three steps to help consumers capture and enjoy better pictures, as well as other Life is Crazy campaign content on CEA’s Digital Imaging Division home page.
About CEA:
The Consumer Electronics Association (CEA) is the technology trade association representing the $286 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative and regulatory advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces CES® – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at CE.org, InnovationMovement.com and through social media: http://www.ce.org/social
About IIPI:
Innovations in Photo Imaging, Inc. was founded in late 2010 as a not-for-profit consortium with the goal of creating a grassroots initiative to involve all industry members in making consumers aware of the wide range of products that can be made with photos and encouraging them to try creating these products. Ultimately the consortium will leverage the power of social media, blogs and forums, viral campaigns and local media to drive the messaging. In this way the strongest advocates for photo products and photo gifting become the consumers themselves, heralding the emotional benefits to all their peers. Membership is open to all photo industry suppliers and print service providers.
About PMDA:
Founded in 1939, the PhotoImaging Manufacturers and Distributors Association (PMDA) has promoted the photo industry for over 70 years with an emphasis on photo imaging manufacturers and distributors. PMDA provides an open forum for its members to exchange ideas and learn new technologies and business trends, in addition to administering programs that promote photography to the general public. The member companies of PMDA have a box seat on the changing product and business developments of the photo industry and a unique opportunity to network with other industry principals and managers. PMDA also developed the Portraits of Love program, which distributes free family portraits to military families of deployed soldiers, and TakeGreatPictures.com, a website designed to inspire photographers of any level. The site provides great photo tips and techniques, celebrity photographers, contests, new product releases and projects. See PMDA’s site, www.pmda.com, for more information.
