LOS ANGELES--(BUSINESS WIRE)--YP, a leading local marketing solutions provider, will present an informative webinar on the key elements of digital marketing success as part of National Small Business Week, which runs May 4-8. Small business owners repeatedly say they are overwhelmed with all the marketing options available to them. YP has been powering marketing solutions for local businesses for more than 100 years, and more than a half million local businesses today rely on YP for marketing expertise and to help them connect with consumers wherever they are.
What: The Secrets to Crafting a Digital Footprint
Consumers are serious researchers. When they are on the hunt for a new product or service, they will search across devices, use multiple sites and make decisions after reading quality content and reviewing videos and images. Small business owners are faced with the challenge of being where consumers are looking and providing the right information. Engage the experts on creating an impactful digital footprint. Join Steve Strauss, USA Today Small Business columnist, and Jeff Biesman, Vice President of Customer Marketing at YP, for this action-oriented conversation.
When: Monday, May 4, 2015; 6 p.m. ET
Where: Online
About National Small Business Week
Since 1963, the President has issued a proclamation designating one week each year as National Small Business Week. This year, the celebration will take place May 4-8 all across the country, with the theme “Dream Big, Start Small.” SBA Administrator Maria Contreras-Sweet will travel during the week to events in Miami, Boca Raton, Los Angeles, San Antonio, New York and Washington, D.C. For more information, visit www.sba.gov/smallbusinessweek.
About YP
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
