SANTA MONICA, Calif.--(BUSINESS WIRE)--Tastemade Inc., a video network built for the connected generation, today announced it has joined the new Facebook Anthology network. Anthology is a Facebook Marketing Partner program that helps brands up-level the quality of the stories they distribute, by building highly-relevant, business-driving content for advertisers, that pairs Facebook's unique insights and scale with a publisher's distinct voice and video production capabilities.
“People and brands are watching more video on Facebook, particularly on their mobile devices. Facebook’s focus on real identity allows for rich creative development, personalization at scale, and unprecedented measurement of video ads,” stated Steven Kydd, co-founder of Tastemade.
The Anthology Network model relies on partners like Tastemade for creative ideation and advertising content development, and Facebook for science, scale, and measurement.
Tastemade witnessed firsthand the dramatic video advancements on Facebook. “Late last year we embraced native uploading to the Facebook platform and in just a few short months Facebook now represents a large and growing percentage of Tastemade audience and viewership around the globe. We believe the timing is perfect for Anthology,” said Kydd.
Tastemade will develop an entire slate of branded programming specifically for Anthology and bring it to market in concert with the Facebook sales team.
About Tastemade
Tastemade is a video network built for the connected generation where Tastemakers come together to discover and share their passion for great food and travel. We bring this to life on every screen from smartphones to connected TV’s for a global community that reaches over 25 million people monthly. Tastemade has won several awards for its innovative programming including a James Beard Award in 2014. The company is funded by Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, and Scripps Networks Interactive. For more information, visit Tastemade at: www.tastemade.com.