NEW YORK--(BUSINESS WIRE)--HookLogic, the leader in performance marketing for brands, today announced that Patricio Jaramillo has been named vice president of analytics and insights. In this new role, Jaramillo will lead a team responsible for the company’s client-facing business intelligence, reporting and program optimization.
Jaramillo most recently served as vice president, analytical solutions at dunnhumby, the world’s leading customer science company. There he led the development of customer-centric analytical solutions for a leading department store chain and grocery chain, to aid assortment and increase loyalty and sales among their customers.
“Patricio has well over a decade of experience leading teams that translate big data into streamlined strategic insights for clients,” said Jonathan Opdyke, CEO, HookLogic. “His ecommerce and retail background will help him hit the ground running as a valuable resource to our advertisers and publishers.”
Prior to dunnhumby, Jaramillo served as a senior analytics manager at Zappos, where he built the web analytics and advanced analytics teams, optimized multi-element modelling to increase internal efficiency and worked closely with brands like Nike on customer insights and sales strategies.
“HookLogic is a major innovator in performance marketing and I am excited to lend my industry knowledge to support a company that has pioneered the practice of integrating native product listing ads into ecommerce sites,” stated Jaramillo. “Their impressive roster of Fortune 500 clients and wealth of proprietary attribution data make them an extremely valuable player in the space.”
HookLogic, the global leader in performance marketing for brands, partners with the world's leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers receive unprecedented access to in-market shoppers and resulting sales attribution. Network partners and advertisers including Walmart, Target, Expedia, Priceline, Hasbro, Intel, L'Oréal and Microsoft use HookLogic to monetize site traffic and increase sales. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; Atlanta and London. For more information, please visit www.hooklogic.com or call (646) 467-8200.