MENLO PARK, Calif.--(BUSINESS WIRE)--Origami Logic today announced the integration of creative assets and campaign performance data within the Origami Logic Marketing Intelligence Platform. With the addition of creative elements such as artwork, videos and photos, the platform now allows marketers to connect visuals with metrics, providing the most detailed and comprehensive view of campaign performance across marketing channels.
Helping marketers better plan new campaigns and quickly optimize existing campaigns, the Origami Logic Marketing Intelligence Platform now automatically generates content cards, which combine the creative and performance metrics for ads, videos, social messages, or any other digital marketing asset. The content cards are fully integrated, linked across all campaign channels, and easily accessible within a dashboard or via the search interface. Marketers can now get a cross-channel view of campaign measurement data (impressions, clicks, engagement, spend, etc.), combined with the performance metrics for the associated creative assets, in just a few clicks.
“Marketing is both an art and a science. Marketers work best when they can make decisions based on qualitative and quantitative insight. Numbers are not enough; the creative elements and emotional connections with consumers are just as critical in maximizing the business impact of marketing,” added Opher Kahane, co-founder and CEO of Origami Logic. “We are committed to giving marketers a complete view of their campaign performance across all channels – from top-line results to individual assets. The creative components driving consumer engagement and action are an important part of that story; the addition of creative-level insights helps marketers make better decisions.”
The SaaS-based Origami Logic Marketing Intelligence Platform drives informed execution by giving marketers timely access to the measurement data they care about most. It combines external and internal data, folds in all campaign metrics, and presents it in an intuitive, visual dashboard that removes cross-channel barriers. Currently serving leading global brands such as Visa, JCPenney, Cisco, Intel and Aeropostale, Origami Logic measures marketing campaign performance across thousands of digital channels and accounts.
About Origami Logic
Origami Logic is changing the way businesses measure, analyze and optimize their marketing efforts. Through the industry’s most comprehensive marketing intelligence platform, global brands such as Visa, JCPenney, Cisco, Intel and Aeropostale are deriving greater value from their disparate marketing data and making better decisions faster. Based in Menlo Park, Calif., the company is backed by leading investors, including Accel Partners, Icon Ventures, and Lightspeed Venture Partners. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.