NEW YORK--(BUSINESS WIRE)--McMURRY/TMG has named Suzanne Jacober Director, Business Development. Jacober brings more than 8 years of new business development and brand management expertise from diverse industries, including consumer packaged goods, entertainment, technology, home decor, and apparel.
Jacober was most recently director of business development and marketing at Beanstalk, a subsidiary of Omnicom Group. There, she was responsible for forging and activating new client relationships, developing customized service solutions that ensured the licensing goals and objectives of diverse brand owners were achieved through the brand extension model.
At McMURRY/TMG, Jacober’s role will focus on Fortune 1000 brands. “We’re looking forward to tapping into Suzanne’s proven track record of developing customized marketing solutions for her clients and her consultative approach to new business,” says McMURRY/TMG Chief Marketing Officer Keith Sedlak. “She will play an integral role in identifying innovative brands who are ready to leverage the authentic content creation that fuels our proprietary audience development method.”
“It is an honor to have been selected for this exciting role at McMURRY/TMG,” says Jacober. “They have impressed me with their innovative approach to creating authentic marketing solutions for many leading brands in the US. And I am thrilled to have access to the high-level strategic thinking they provide that has resulted in so many award-winning programs.”
Prior to Beanstalk, Jacober was the Reebok Brand Manager at Outerstuff Ltd., a leading sports licensing manufacturer, where she oversaw the product development and sales efforts for Reebok’s children’s clothing line.
About McMURRY/TMG
McMURRY/TMG (McMURRYTMG.com) is a leading content marketing and audience development agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results. Its 240+ staff members are located in four offices in New York, Arizona and Washington, D.C., and they work together to help clients extend brands, boost engagement, and build communities through the development of high-quality content that results in meaningful ROI.
