Fresh off the Lot, Yahoo’s New Digital Magazine - Yahoo Autos

Yahoo Autos homepage (Photo: Business Wire)

NEW YORK--()--Yahoo Inc. (NASDAQ:YHOO) today announced the launch of Yahoo Autos, a new digital magazine that puts readers in the driver’s seat with special access to unreleased cars, a redesigned new car research tool, exclusive interviews, breaking news and more. Yahoo Autos guides gearheads, first-time car buyers and everyone in between to the information they need. This is the 13th digital magazine that Yahoo has launched to date. Yahoo’s Digital Magazines are quickly rising to the top of their categories with number one titles like Yahoo Beauty, Yahoo Movies, Yahoo Parenting, Yahoo Style and Yahoo Travel1.

Yahoo Autos features original videos, photography and stories created by a talented group of automotive experts including Managing Editor Justin Hyde, Editor-at-Large Alex Lloyd and Road Test Editor Aki Sugawara. You can also find Yahoo Autos content within the recently refreshed Yahoo app on iOS and Android, great for on-the-go news and information, especially during auto show season.

"Even before it was a digital magazine, Yahoo’s autos coverage was an industry-leading site with its in-depth articles, original content, and breaking news," said Susan Kittenplan, VP & Executive Editor, New Media Initiatives. "Moving forward, Yahoo Autos will have a rich, visual experience, with even more refined content that all car enthusiasts and buyers will love."

Yahoo Autos will launch with sponsor BMW. BMW's campaign for the new 6 Series will connect with readers through high-impact images within Yahoo Splash Ads, as well as video and display advertising on Yahoo Autos. BMW will also engage in-market car buyers through Yahoo Audience Ads across our extensive network.

About Yahoo

Yahoo is a guide focused on making users’ daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).

1 Source: February 2015 comScore

Contacts

Yahoo! Inc.
Sean Hamel, 212-381-6877
shamel@yahoo-inc.com

Contacts

Yahoo! Inc.
Sean Hamel, 212-381-6877
shamel@yahoo-inc.com