EMERYVILLE, Calif.--(BUSINESS WIRE)--Peet’s Coffee today introduced Javiva™ Blended, a new, blended iced coffee beverage now available in all Peet’s stores nationwide. Javiva, which means "coffee and life," is one of the only made-to-order blended iced coffee drinks in the U.S. that is made with fresh brewed coffee. Customers can get their first taste of Javiva free with purchase of a baked good or food item starting tomorrow, March 26, through March 30 by downloading the offer coupon here.
"We spent a year conducting research and optimizing recipes, and discovered that most of the leading blended iced coffee drinks from major U.S. coffee providers are not made with fresh brewed coffee," said Tyler Ricks, chief marketing officer of Peet’s Coffee. "Peet’s has an unwavering commitment to roasting, brewing and delivering the freshest coffee possible because fresh beans make better coffee. We applied this truth to the development of Javiva, and while it is more expensive to use fresh brewed coffee, we never compromise our principles or cut corners."
Peet’s Coffee Craft
Peet’s Coffee, founded in 1966, is committed to premium, high-quality coffee and a strict standard of freshness. Peet’s sources the world’s best beans, roasts in small batches, hand crafts all beverages, and brews its coffee fresh throughout the day in all of its stores.
Javiva Research
As part of its research, Peet’s discovered that the leading made-to-order blended iced coffee drinks in the U.S. coffee market currently do not contain fresh brewed coffee, and instead, are made with a combination of rehydrated instant coffee, flavored coffee syrups, coffee extracts or concentrates. The only exception is Peet’s sister company, Caribou Coffee, which also uses fresh brewed coffee in their blended iced coffee drinks. Peet’s conducted customer surveys, focus groups, qualitative research, in-store visits, and sensory testing with competitive products for the development of Javiva.
Javiva Key Ingredients
Peet’s baristas are trained to hand craft every Javiva beverage using ice and three main ingredients:
- Fresh Brewed Coffee: Brewed throughout the day with Peet’s Baridi Blend, comprised of East African coffees from Kenya, Tanzania, Ethiopia and Rwanda.
- Fresh, Hormone-Free Milk: Peet’s fresh dairy products are hormone-free and customers may choose whole, 2% or non-fat options. Javiva can also be made with GMO-free soy or almond milk.
- Javiva Powder: Blend of non-fat dry milk, sugar and vanilla powder. Also, Javiva Light is a dairy-free option.
Javiva Flavors
Javiva can be made regular, light or decaf. Javiva’s core flavor menu includes:
-
Coffee (made with fresh brewed coffee)
- Coffee, Mocha, Caramel, Vanilla, Maple and Chocolate & Caramel Swirl
- Espresso (made with hand-pulled shots of fresh espresso)
- Chai or Matcha Green Tea
- Coffee-Free Flavors: Chocolate, Vanilla or Caramel
In addition, Javiva Regular contains no artificial flavors or colors, no preservatives and is wheat-free. Javiva Light is a dairy-free option that contains 50 percent fewer calories and 40 percent less sugar than Javiva Regular and is sweetened with monk fruit extract. Javiva Light also contains no artificial flavors or colors, no preservatives, no artificial sweeteners and is wheat-free.
Peet’s is celebrating the Javiva launch with its new "Stand Up for Fresh" national campaign to rally consumers to demand freshness using the hashtag #standupforfresh. Peet’s learned that consumers not only preferred a product with fresh brewed coffee, but were shocked to learn that the blended iced coffees drinks from major coffee providers were not made with fresh brewed coffee. The campaign harnesses that emotion and encourages consumers to stand up for fresh. Javiva is supported through social media, radio, digital and out-of-home visuals such as wild postings, reverse graffiti and wallscapes. Also, Peet’s is introducing a new Javiva microsite at www.standupforfresh.com containing videos, photos and other information.
Peet’s Javiva is available in more than 235 Peet’s retail locations and 141 licensed partner locations across the U.S. To access Peet’s full store list, go here.
ABOUT PEET'S COFFEE
Peet's Coffee is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, CA. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. Mr. Peet’s coffee style was unlike anything Americans had ever tasted before - small batches, fresh beans and a superior quality roast that is rich and complex. By 1969, Peet's Coffee in Berkeley became a gathering place for coffee devotees (known as ‘Peetniks’) and other artisan food crafters, and the area soon became known as 'The Gourmet Ghetto.' Alfred Peet's influence of the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s Coffee upholds its commitment to high quality and freshness by sourcing the world’s best beans, roasting in small batches, and maintaining a strict standard of freshness through its unique direct store delivery network. Peet's continues to grow its business through its retail, grocery and e-commerce channels while maintaining the premium quality of its coffee. Peet’s is a private company owned by JAB Holding Co. For more information visit www.peets.com. Connect with Peet's on Facebook at facebook.com/peets, Twitter at twitter.com/peets_tweets and Instagram at instagram.com/peetscoffee.
