NASHVILLE, Tenn.--(BUSINESS WIRE)--EFT Source, Inc., a CPI Card Group company, announced its custom card design solution, MYCA™, which provides financial institutions with an online portal through which cardholders can order fully customized debit cards. EFT Source is a provider of turnkey card programs and personalization services for ATM and debit cards for financial institutions.
For financial institutions, card customization options increase card activation and usage, which generates additional interchange revenue and strengthens loyalty, while also serving as a differentiator in the highly-competitive industry. In addition, today’s customers and members expect a wider range of personalization options when interacting with their respective financial institution’s brand.
MYCA does not require core processor integration and seamlessly operates within the bank or credit union’s website through secure, cloud-based software, creating an access page that is customized to the financial institution’s specifications. The access page, which is compatible with smartphones and other mobile devices, allows cardholders to upload an image file, such as a personal photo, or select images from an existing online gallery and create a fully personalized card design. The card design is then produced and fulfilled by EFT Source.
“The value of effective marketing cannot be understated. Chief marketing officers and directors understand that the industry does not reward bland or boring practices – business success hinges on the ability to appealing to customers and members,” said Bill Dinker, President of EFT Source. “With MYCA, financial institutions can deliver a unique user experience that drives traffic to their websites and branches, reinforcing loyalty with existing customers or capturing new business altogether.”
About EFT Source
Established in 1977, EFT Source, a CPI Card Group company, provides more than 3,000 U.S. financial institutions with turnkey card programs and secure personalization of debit, credit, and ATM cards under the VISA, MasterCard and Discover payment brands from conceptual art to creative fulfillment services. Based in Nashville, Tenn., EFT Source also has a production facility in Colorado Springs, Colo. For more information, visit www.EFTsource.com.