As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever-Larger Share of the Smart Connected Device Market through 2019, According to IDC

FRAMINGHAM, Mass.--()--According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

As recently as 2010, PCs still made up the lion's share of the total SCD device market, with the combined desktop and notebook categories accounting for about 52.5% of shipments versus 44.7% for smartphones and 2.8% for tablets. By 2014, smartphones had grown to represent 73.4% of total shipment, while PCs had slipped to 16.8% and tablets had increased to 12.5%. By 2019, IDC expects the distribution to be 77.8% smartphones, 11.6% PCs, and 10.7% tablets.

"Smartphone growth continues at an astounding pace, while growth in the PC and tablet markets is proving to be more challenging," said Tom Mainelli, Program Vice President for Devices at IDC. "There are clearly some bright spots in both markets: Detachable 2-in-1s show strong growth potential in tablets, and convertible notebooks are beginning to gain traction in PCs. But ultimately, for more people in more places, the smartphone is the clear choice in terms of owning one connected device. Even as we expect slowing smartphone growth later in the forecast, it's hard to overlook the dominant position smartphones play in the greater device ecosystem. And it's not likely that anything—including wearables—will unseat it from this dominant position anytime soon."

"Not all smartphone growth will be equal. Going forward, the future of smartphones lies in emerging markets, sub-US$100 price points, and phablets," said Melissa Chau, Senior Research Manager for Mobile Devices. "In 2014, 73% of smartphones were shipped to emerging markets, 21% were priced below US$100, and 12% had screen sizes between 5.5 and <7 inches. By 2019, these categories will all increase – 80% of smartphones will be shipped to emerging markets, 35% will be priced below US$100, and 32% will have a 5.5--<7-inch screen size. So far the market has very much focused on premium models and brands, but emerging market consumers are looking for greater value from a single device."

 

Worldwide Smart Connected Device Forecast Shipments, Market Share, Growth, and 5-Year CAGR
(units in millions)

                               
Category    

2014
Shipment
Volume

 

2014
Market
Share

 

2014
YoY
Growth

 

2019
Shipment
Volume*

 

2019
Market
Share*

 

2019
YoY
Growth*

 

5-Year
CAGR

Smartphone     1,300.42   70.7%   27.7%   1,959.1   77.7%   4.6%   8.5%
Tablets plus 2-in-1     229.7   12.5%   4.5%   269.4   10.7%   2.6%   3.2%
Portable PC     174.28   9.5%   -2.3%   170.4   6.8%   -0.3%   -0.4%
Desktop PC     133.85   7.3%   -2.1%   121.0   4.8%   -1.0%   -2.0%
Total     1,838.26   100%   18.3%   2,520.0   100%   3.8%   6.5%
               

Source: IDC Worldwide Quarterly Smart Connected Device Tracker, March 20, 2015

*forecast data

In addition to the table above, an interactive graphic illustrating worldwide shipments of smart connected devices (desktop PCs, portable PCs, tablets plus 2-in-1s, phablets, and smartphones) for 2014 and 2019 is available here. Instructions on how to embed this graphic into online news articles and social media can be found by viewing this press release on IDC.com.

About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

Contacts

IDC
Tom Mainelli, 650-350-6455
tmainelli@idc.com
or
Melissa Chau, +65-6829-7713
melissachau@idc.com
or
Ryan Reith, 650-350-6242
rreith@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com

Release Summary

According to the IDC Worldwide Quarterly Smart Connected Device Tracker, the combined total shipments of smartphones, tablets, and PCs is set to grow to 2.5 billion units in 2019.

Contacts

IDC
Tom Mainelli, 650-350-6455
tmainelli@idc.com
or
Melissa Chau, +65-6829-7713
melissachau@idc.com
or
Ryan Reith, 650-350-6242
rreith@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com