MINNEAPOLIS--(BUSINESS WIRE)--The Insurance Marketing & Communications Association’s (IMCA) April 7, 2015 webcast, “Best Practices for Marketing Automation,” will be led by John Reints, manager of digital communications and CRM at CAMICO.
Reints will share proven best practices during this one-hour live program which begins at 1 p.m. EDT. The webcast is free for all IMCA members and just $49 for non-members.
“Our April 7 webcast will share several best practices for integrating marketing automation and is especially focused for insurers,” said Mark Friedlander, IMCA president and head of corporate communications at The Main Street America Group. “Leveraging marketing automation can help increase engagement with both policyholders and prospects. John is an accomplished digital communications marketer who will cover several topics, tips and advice for insurers either considering adopting this powerful tool or those looking to enhance their current marketing automation efforts.”
Reints is an award-winning marketing professional with a passion for the “digital.” At CAMICO, which is the nation’s largest CPA-directed program of insurance products and risk management solutions for the accounting profession, Reints is responsible for the insurance carrier’s digital marketing. This includes development of automated programs, marketing campaigns and digital policyholder communications. Prior to CAMICO, Reints served as a sales executive at Allied World Assurance Company in Atlanta, Ga., where he led development of nationwide digital marketing strategies for the lawyers’ professional liability direct sales unit.
To attend IMCA’s April 7 webcast, please visit https://imcanet.com/events/event-registration/.
About the Insurance Marketing & Communications Association (IMCA)
IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.
