MIAMI--(BUSINESS WIRE)--As the official burger of the NCAA and Final Four®, the BURGER KING® brand is back for the second year in a row hailing Madness Your Way™ during NCAA® March Madness®. Following the successful “Watch Like a King” campaign last year, the BURGER KING® brand is continuing its NCAA partnership with a dedicated TV campaign and on-site activations during the NCAA Final Four in Indianapolis.
This year, the BURGER KING® partnership features college basketball legend Kenny Smith and TV personality Seth Davis in a new series of TV spots promoting its 2 for $5 sandwich line up. The spots began airing on March 9 and will run throughout the tournament.
BURGER KING® restaurants will also be front and center at Fan Fest in Indianapolis for the NCAA Final Four®. Fans will be able to experience autograph signings with college basketball icons and exclusive photo opportunities on-site. Additionally, the BURGER KING® brand will give NCAA Final Four® attendees the chance to experience Madness Your Way™ with free rides to the Indianapolis events in BURGER KING® branded vehicles.
“We’re as thrilled to be a part of the March Madness experience as college basketball fans are to see their team win the tournament,” said Eric Hirschhorn, chief marketing officer, North America, Burger King Corporation. “This is one of the most exciting times of the year.”
The BURGER KING® Final Four 2 for $5 line up is available now at participating BURGER KING® restaurants nationwide. Guests can mix and match their favorite premium sandwiches including the new Spicy Big Fish Sandwich, BIG KING™ Sandwich, Big Fish Sandwich, Original Chicken Sandwich and the YUMBO® Hot Ham & Cheese Sandwich at an unbeatable price.
The NCAA partnership includes BURGER KING® brand sponsorships of all 89 NCAA championships, including the NCAA Men’s Final Four.
About Burger King Worldwide
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in approximately 14,000 locations serving more than 11 million guests daily in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR) one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 18,000 restaurants in approximately 100 countries and U.S. territories. To learn more about Burger King Corporation, please visit Burger King Corporation’s website at www.bk.com or follow us on Facebook and Twitter.
About the NCAA
The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 460,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA® championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA® is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Burger King, Buick, Enterprise, Infiniti, Kindle (Amazon), LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.
NCAA, March Madness, Final Four, and Madness Your Way are trademarks of the National Collegiate Athletic Association.
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the only television network with two football packages: the NFL's American Football Conference and “Thursday Night Football” games; THE NFL TODAY; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters® and PGA Championship; college football, including the SEC ON CBS; the U.S. Open Tennis Championships and CBS SPORTS SPECTACULAR. In addition, the division includes CBS Sports Network, a 24-hour national cable network; produces INSIDE THE NFL for SHOWTIME; and partners with CBSSports.com in creating a recognized leader among sports Internet destinations.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
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