Reebok ZPump Fusion Revolutionizes Running with New Custom Fit Technology

ZPump Fusion Group (Photo: Business Wire)

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CANTON, Mass.--()--Reebok, the global pioneer in fitness innovation, today announced that it is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion - a running shoe that uniquely conforms to any foot.

Reebok has revolutionized its iconic innovation – The Pump technology – to create ZPump Fusion, which boasts a new and proprietary air-filled cage that surrounds and molds to any foot providing a custom, locked-in fit.

“The ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. The ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate,” said Paul Litchfield, original inventor of The Pump and Head of Advanced Concepts – Reebok.

“It conforms to the shape of your foot to give you a locked-in, custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,” adds Litchfield.

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.

1. The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a custom, locked-in fit to achieve maximum performance.

2. The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runner's foot to provide improved control and comfort as they run.

3. ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.

When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

“The evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is in keeping with our constant drive for new innovations. Runners have been waiting for a shoe that can be customized to their individual foot shape. The Reebok ZPump Fusion is the shoe that does it. We are excited to get it on the feet of runners because we know they will feel the difference immediately,” said Bill McInnis, Head of Running – Reebok.

Revolutionizing The Pump technology with the unique Reebok ZPump Fusion is part of Reebok’s mission to change how people perceive and experience fitness. At Reebok, fitness means much more than physical exertion. The brand believes fitness has the potential to transform lives, sharpen the mind, embolden the spirit and liberate the human potential.

“Reebok believes that by pushing ourselves to the brink and testing our limitations, we become better athletes, leaders, parents and better friends. By adopting a Reebok approach to your fitness lifestyle, you can aim to be the best you can be socially, mentally and physically. To be more in tune with that natural, human part of yourself that fitness can explore,” said Matt O’Toole, President - Reebok.

The Reebok ZPump Fusion is now available at Finish Line stores nationwide and online at finishline.com for a suggested retail price of $110.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfill their potential and be “fit for life.” Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.

Discover Reebok at the following locations: http://facebook.com/reebok, http://twitter.com/reebok, http://youtube.com/reebok, http://news.reebok.com/

Notes to Editor:

The Pump technology:

Launched 25 years ago, The Pump technology is a unique and ground-breaking innovation in footwear that continues to shift the landscape of the running category to this day. First introduced in 1989, Pump has transcended generations to not only be recognized as an iconic piece of footwear but is now also at the heart of the running category. The range was introduced in 1989 as a premier basketball shoe before transcending into tennis, running and aerobics in various forms throughout the 1990s. These transitions culminated in the InstaPump Fury, the first iteration of a full-length exoskeleton pump bladder that supported the foot and laid the platform for the ZPump Fusion evolution in 2015.

Contacts

M&C Saatchi Sport and Entertainment
Andrea Nirsimloo, 646-619-2813
andrea.nirsimloo@mcsaatchi.com

Release Summary

REEBOK ZPUMP FUSION REVOLUTIONIZES RUNNING WITH NEW CUSTOM FIT TECHNOLOGY

Contacts

M&C Saatchi Sport and Entertainment
Andrea Nirsimloo, 646-619-2813
andrea.nirsimloo@mcsaatchi.com