NEW YORK--(BUSINESS WIRE)--GershonMedia, a leading digital media consultancy, announced today the launch of its programmatic practice. The specialized practice will advise media enterprises on the adoption of programmatic advertising and guide the strategy to capitalize on the potential of this cutting edge technology.
The announcement comes as programmatic buying of digital media inventory continues to grow at a rapid rate. According to figures released last month by eMarketer, US advertisers will spend $14.88 billion on programmatic digital display advertising this year, a 47.9% gain from 2014. Digital video, the fastest-growing area of programmatic investment, will grow by more than 200% this year.
“The rapidly growing area of programmatic is shifting the digital media landscape and cannot be ignored,” said Bernard Gershon, founder and president of GershonMedia. “Our clients, from major media companies to start-ups, are looking to leverage these new methods – with the launch of our programmatic practice, GershonMedia will now offer the expertise needed to effectively navigate the programmatic ecosystem.”
Mr. Gershon, a pioneer in the digital media industry, has successfully navigated through shifts in the industry for over 20 years. Starting his career as a radio news reporter, he went on to start ABC’s first streaming audio Internet site - ABCRadioNet.com - and was instrumental in delivering Disney/ABC audio and video content to online and mobile video services around the world during his tenure at The Walt Disney Company. Mr. Gershon also conceived and launched the first 24/7 online video news network for ABC News in 2003.
“The digital media space is being revolutionized yet again and there are a lot of questions,” he said. “Media enterprises need to start the transition to programmatic, if they haven’t already, and GershonMedia will help them transition successfully and efficiently.”
Mr. Gershon served on the board of directors at SpotXchange, one of the largest global video advertising platforms, from January of 2011 through September of 2014. In July of last year RTL Group, the leading European entertainment network, acquired a 65 percent majority stake in SpotXchange.
GershonMedia is a leading provider of advisory services to global digital media enterprises. Founded by Bernard Gershon in 2009, the firm consults a range of companies in the digital media space, from major media companies to start-ups, on business development, strategic planning, marketing, fund-raising, as well as legal, accounting and recruiting. For more information on GershonMedia visit: http://gershonmedia.com/about or follow Mr. Gershon on Twitter: @bgershon.