BOSTON--(BUSINESS WIRE)--Gameface Media today announced that Steve Kirkpatrick is joining the company as Vice President of Sales. Kirkpatrick will lead Gameface’s outreach to brands and experiential marketing agencies focused on creating emotional connections with consumers using personal sports content.
Kirkpatrick has extensive experience in helping global brands leverage experiential marketing techniques to make an impact with their customers. Most recently, he served as the VP of Business Development for Inspira Marketing Group where he was instrumental in driving agency growth via client acquisition and new business opportunities with General Mills, Sun Products Group and Amica Insurance.
“Live events are powerful, yet fleeting opportunities for brand marketers,” said Kirkpatrick. “Once the brand engagement at an event or a race is over, consumers quickly return to their busy lives. Gameface changes all of that by providing valuable, personal and sharable content whose shelf life is limited only by amateur athletes’ social networks. Gameface presents marketers with a new digital and social media opportunity to bring brands closer to their customers.”
More and more, brands are turning to experiential promotions as a way to let consumers personally interact with their products and brand messaging. Gameface Media’s innovative model provides an opportunity for brand marketers to enable amateur athletes to share special moments in their lives – whether it be conquering obstacles in a Tough Mudder event, racing downhill in an Alpine ski race or finishing the San Francisco Marathon. Gameface offers brands a new way to leverage their investment in grassroots sports participation to form a closer connection with the coveted amateur athlete demographic.
“Consumers today are overstimulated by media and tune out the noisy traditional advertising surrounding their entertainment,” said Gameface Media Co-Founder and CEO David Lavallee. “Steve instantly recognized Gameface as a perfect solution to brands and agencies trying to create a more personal connection with their customers. His deep connections within the agency and brand communities will help the company continue its upward trajectory.”
About Gameface Media
Gameface Media is the largest provider of free sporting event photos in the world. Gameface enables brands to make a deep connection with event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf, skiing and youth sports. Our social media technology drives participants to an advertiser's website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company's logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface Media provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.
