BOSTON--(BUSINESS WIRE)--Catalyst, a leading search and social agency for Fortune 1000 brands, announced today that LuRae Lumpkin has been named Head of Business and Client Development. Lumpkin, who will report to Catalyst CEO Beth LeTendre, will be responsible for leading client and new business development for Catalyst, which is part of the global WPP communications group. She will also work with agency partners across WPP and GroupM.
“We are thrilled to have LuRae join us in this key revenue growth role,” said LeTendre. “The search and social space continues to be critically important to brands and LuRae's background is perfectly suited to leading our growth efforts with clients and our internal agency partners.”
Lumpkin has held numerous executive level positions in both client and agency roles throughout her career including head of search marketing for MediaCom, head of strategy for iCrossing, vice president of client and partner marketing for ClickAction and as CMO for US WEST Communications. Prior to joining Catalyst, she was vice president, global performance media for Covario, where she significantly grew revenue and helped Covario win OMMA Search Agency of the Year three years in a row.
“Catalyst’s depth of expertise in the search and social space, coupled with GroupM’s scale and integrated media planning and buying experience across agencies, makes a very compelling value proposition for brands,” said Lumpkin. “We are in a perfect position to provide best in class service combined with integrated and innovative media strategy, planning and buying.”
Lumpkin is a thought leader in the industry, writing for numerous publications and regularly speaking at industry events. She holds a bachelor’s degree in advertising from the University Of Oregon School Of Journalism.
ABOUT CATALYST
Catalyst, a pioneer in developing strategic digital marketing services since 1998, is renowned for search and social media marketing excellence in servicing Fortune 1000 brands. The firm is the agency of record for many of the world's top companies. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto, and Montreal, Catalyst serves numerous B2B and B2C clients in a variety of industries, helping brands succeed in the digital world through analysis and intelligence. This is realized through an audience-first approach, bringing together talent, technology, data, and experience to drive search and social marketing results. Catalyst is a wholly owned subsidiary of WPP, the world’s largest communications services group. For more information, visit http://www.catalystsearchmarketing.com/.