SAN CLEMENTE, Calif.--(BUSINESS WIRE)--Chick-fil-A is the No. 1 best-rated quick-service restaurant chain of 148 ranked in Sandelman & Assoc.’s Quick-Track® 2014 study annual Awards of Excellence.
In Sandelman’s market-level Quick-Track study, QSR customers in 2014 rated their most recent visits to QSR chains overall on a 5-point scale, and they rated chains they’ve recently patronized on 16 customer satisfaction attributes. Awards of Excellence are based on the proportion of respondents who rate a chain “excellent” (“5” on a 5-point scale). This past year, nearly 100,000 Quick-Track respondents rated the chains they patronized.
2014 Top 10 Excellent Fast-Food Chains (Overall Satisfaction)
|Top 10 Quick-Service||Top 10 Large Quick-Service|
|Restaurant Chains (all chains)||Restaurant Chains (500+ units)|
|1. Chick-fil-A||1. Chick-fil-A|
|2. In-N-Out Burger||2. Five Guys Burger & Fries|
|3. The Habit Burger Grill||2. Firehouse Subs|
|4. Capriotti's Sandwich Shop||4. Chipotle Mexican Grill|
|4. Raising Cane's Chicken Fingers||5. Panera Bread|
|6. CC's Coffee House||6. Zaxby's|
|6. Café Zupas||7. Papa Murphy's|
|8. Café Rio Mexican Grill||8. Jersey Mike's Submarines|
|8. Five Guys Burger & Fries||9. Culver's|
|8. Firehouse Subs||9. Starbucks|
“It’s easy to see why fast-casual chains are putting so much pressure on traditional fast-food chains. Almost all of the Top 10 best-rated large chains are fast-casual QSRs,” says Bob Sandelman, CEO and founder of Sandelman & Assoc. “These fast-casual chains are stealing share from their larger counterparts by providing tasty food that’s perceived to be prepared with higher quality ingredients in cleaner, more attractive restaurants.”
Awards of Excellence are given for overall satisfaction and for the best performances on 16 attributes of the QSR dining experience. Chick-fil-A took home several of these awards, too: it was the No. 1 best-rated QSR on seven of 16 customer satisfaction attributes. Notably, Chick-fil-A was No. 1 on “appeal to kids,” besting longtime leader McDonald’s.
In-N-Out Burger was among the Top 3 best-rated chains on seven attributes and Raising Cane’s was Top 3 on five characteristics. In an unparalleled run, for the seventh consecutive year Little Caesars garnered the top spot for “affordability of the prices” and “value for the money.” Capriotti’s Sandwich Shop, based in Las Vegas, placed No. 1 on attributes “taste and flavor of the food” and “quality of the ingredients.”
The awards are based on results reported in the quarterly syndicated Quick-Track study conducted by San Clemente, Calif.-based Sandelman & Assoc. The market research firm tracks attitudes, awareness and usage at the media market level for the restaurant industry. In 2014 Quick-Track gathered information about nearly 1.5 million visits in almost 100 U.S. media markets.
Information from this press release must be accompanied by a statement identifying Sandelman & Assoc. as the publisher and Quick-Track as the source. The information contained in this press release cannot be used for advertising, public relations or promotional purposes without the express prior written consent of Sandelman & Assoc. For more findings or information about methodology, call Paul Clarke at (847) 277-7603 or E-mail firstname.lastname@example.org.