NASHVILLE, Tenn.--(BUSINESS WIRE)--Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube “content creator” videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today.
Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.
Nissan released the first 10 seconds of its commercial, which depicts a couple having a baby and images of the dad working as a race car driver mixed to a soundtrack of Harry Chapin’s iconic song, “Cat’s In the Cradle."
“We can’t wait to share this emotional story with the Super Bowl audience and we hope seeing the first few seconds will whet America’s appetite to watch the spot during the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. “We think we’ve captured and told a touching story about a family’s struggles with work-life balance in our 90 seconds during the game. But what we really want is to start a conversation about family that lasts well beyond the game.”
While many advertisers release their commercials on YouTube in the weeks before the game, Nissan is keeping its full ad quiet until its debut during Super Bowl XLIX on Sunday, Feb. 1.
Nissan is encouraging those interested in learning more to go to www.withdad.com or www.NissanUSA.com to view its #withdad YouTube videos and share stories about their families. The teaser video is available to media at Nissan’s online newsroom www.NissanNews.com.
“The teaser gives a hint at an emotional story set to the beat of a very emotional and iconic piece of music,” said Diaz. “You’ll also see two surprise products that will make cameo appearances in the full story on Sunday.”
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.