MORRISVILLE, N.C.--(BUSINESS WIRE)--SignalShare, the leading provider of mobile engagement solutions for mass audiences, today announced the acquisition of Mountain View-based Incubite Inc., developer of the cross-platform messaging app, Chorus.im. The acquisition, which provides SignalShare with the engineering talent and HTML-based messaging IP to advance its Live-Fi nGage product suite, will help to accelerate browser-based fan engagement at live events.
Venues, teams, promoters and event organizers are increasingly turning to WiFi to meet the massive data consumption demands of mobile users at big events. SignalShare's Live-Fi platform delivers both reliable connectivity and a powerful means to interact with fans over the event network. Its Live-Fi nGage product suite incorporates a browser-based Fan Feed, which serves up event-related content and social media feeds, along with data analytics and monetization capabilities, to help venues engage fans and target promotions.
Incubite’s engineering team created and will continue to enhance Live-Fi nGage, while building out supporting frameworks to advance the overall Live-Fi offering. This includes integration of Incubite’s messaging technology into the platform - which will enable venues to bypass cellular networks - using WiFi to send SMS-like messages, pictures and alerts for everything from last-minute schedule changes and team store discounts to safety messages and instant upgrade offers. nGage will provide the foundation for venues to create a custom branded social media hub for their events.
“We are excited about this acquisition, and what it means for venues looking to raise the bar on how they interact and engage with fans at live events,” said Joe Costanzo, CTO of SignalShare. “Incubite’s engineers are experts at building intuitive browser-based communications products, and their talent will now be solely focused on providing an immersive fan experience for SignalShare clients in the entertainment, sporting and corporate arenas.”
“Incubite and SignalShare are the perfect marriage, as venues slammed with the data demands of smartphone users look to not only connect over WiFi, but to use that network as an entrée into deeper engagement with their fan-base,” said Steve Tran, founder of Incubite, and now SVP of Strategy and Mobile Products at SignalShare. “I look forward to building out Live-Fi nGage, and helping venues to deliver an unmatched live experience to attendees.”
With the acquisition, SignalShare plans to open a Silicon Valley office to house its growing West Coast workforce.
SignalShare specializes in mobile engagement for mass audiences. The company optimizes wireless networks and empowers data-driven digital marketing initiatives to help organizers of large-scale live events connect with fans and guests in entirely new ways. SignalShare’s proprietary audience engagement platform, Live-Fi™, leverages real-time analytics and dynamic messaging to deliver location-aware customized content – including offers, discounts and call-to-actions – to attendees’ mobile devices during events. Top sports, entertainment and corporate brands, including The Sands Expo, Sacramento Kings, Houston Rockets, Indiana Pacers, IBM and the US Open rely on SignalShare to provide an exceptional fan experience. SignalShare is a division of Signal Point Holdings Corp and is headquartered in Morrisville, NC. For more information, go to www.SignalShare.com or visit us on Twitter @SignalShare.