Nintendo Prepares to Discontinue Club Nintendo Rewards Program

New Loyalty Program to be Announced at a Later Date; Flipnote Studio 3D Offered to Club Nintendo Members

REDMOND, Wash.--()--After more than six years of delivering fun Nintendo-themed rewards to its members, Club Nintendo is preparing to shut down. Nintendo’s loyalty-rewards program rewarded members with a variety of items, such as downloadable games, Nintendo posters or character figures in exchange for Coins that members earned by registering products or completing surveys. Club Nintendo members in the United States and Canada can earn additional Coins through the end of March, and can redeem those Coins through the end of June. Nintendo of America will be announcing a new customer loyalty program at a later date.

“We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”

Nintendo will add a number of physical reward options for members in February. Members will also be able to choose from a lineup of many downloadable games. As a gift to Club Nintendo members, the Flipnote Studio 3D software will be available to download for free in February. This software will allow users to create unique three-dimensional animations and to exchange their creations via local wireless with others who also own Flipnote Studio 3D. Users who uploaded creations to Flipnote Hatena will be able to download their personal animations from the Nintendo DSi Library menu in Flipnote Studio 3D software. Flipnote Studio 3D will be available to Club Nintendo members until June 30. The ability to create a new Club Nintendo account will end on March 31. All users who register to Club Nintendo before registration closes will be eligible to receive Flipnote Studio 3D.

For more information about Club Nintendo, visit https://club.nintendo.com. For more information on Flipnote Studio 3D, visit http://flipnotestudio3d.nintendo.com/.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U and Wiihome consoles, and Nintendo 3DS and Nintendo DS families of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.2 billion video games and more than 673 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy, Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi XL, Super NES, Nintendo 64, Nintendo GameCube and Wii systems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

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Contacts

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Eddie Garcia, 213-438-8813
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Kristie Tomkins, 213-438-8830
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Contacts

GOLIN
Eddie Garcia, 213-438-8813
egargia@golin.com
or
Kristie Tomkins, 213-438-8830
ktomkins@golin.com