iFit Takes "Mullet Approach" to New Reversible Tracker Band: Business in the Front, Fitness in the Back

iFit Duo watch with analog face that works in correlation to the iFit sensor in the Altra Halo shoe. See it at the iFit booth #74321 in the Sands Expo Center. (Photo: Business Wire)

2015 International CES

LAS VEGAS--()--Wear a watch, want a wearable, but don't want to clutter your wrist?

Consider the new wearable called the iFit Duo: it reverses from a classic analog watch face on the front to a digital tracker face on the back.

The iFit Duo features:

  • iFit's Net Calorie configuration that measures calories in, calories out
  • 3-axis accelerometer that auto detects walking, running, biking, and swimming
  • sleep
  • steps
  • distance
  • BLE heart rate compatible
  • smartphone notifications

The iFit Duo, launched at #CES2015, is available in round and square faces for both men and women.

The iFit Duo will be available Summer 2015.

The new product is on display at the @iFit booth #74321 at the Sands Expo Center at #CES2015.

Attached:

  • a quick 3-second video of reversing the watch
  • two photos, one of each face

Contacts

iFit
Media contact:
Colleen Logan, 435-757-4601
clogan@iconfitness.com
or
Sales contact:
Perry Jensen
pejensen@iconfitness.com

Contacts

iFit
Media contact:
Colleen Logan, 435-757-4601
clogan@iconfitness.com
or
Sales contact:
Perry Jensen
pejensen@iconfitness.com