MIAMI--(BUSINESS WIRE)--Geoscape, the leading market intelligence company focused on new mainstream consumers and businesses, reported today that over 993,000 Hispanics within the United States will turn age 18 in calendar year 2015; a monthly average of about 83,000. Hispanics will account for nearly 23 percent of all persons turning 18 within the United States.
This total represents a compelling fact that emphasizes the growing importance of the US Hispanic market as both consumers and potential new voters. Hispanics are the majority in 342 counties, representing 18 percent of the American population and totaling more than 56 million nationwide in 2014. Their relative youth, growing influence and buying power present compelling reasons for business strategists to redefine their priorities.
"We normally focus on clarifying business opportunities, but this fact makes connecting dots to politics and public opinion irresistible," said Cesar M. Melgoza, CEO of Geoscape. "Anyone looking to distribute campaign funds towards increasingly influential constituents should take that number and run with it. The lifetime value of this voter is so large that it is presently immeasurable."
These and other facts will be part of a complete report which will be published at Geoscape's New Mainstream Business Summit, taking place in Miami on March 17-19, 2015 at the Mandarin Oriental. For more information on Geoscape’s research studies, visit the research hub on Geoscape.com. For more information on the New Mainstream Business Summit, visit the event homepage.
Geoscape provides automated intelligence systems, unique data products and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M. Melgoza, Founder & CEO, and is headquartered in Miami.