NEW YORK--(BUSINESS WIRE)--HealthStar PR (HSPR), an award-winning specialty healthcare public relations firm and a division of HealthStar Communications, announced today the appointment of industry veteran David Bashaw as Executive Vice President. Mr. Bashaw will be responsible for helping manage the agency during this time of significant growth, as well as ensuring that clients continue receiving unrivaled client service, strategic thinking and executional excellence. Bashaw will be working closely with HSPR President and Co-founder, Erinn White, with a deep bench of results-oriented, forward-thinking PR professionals committed to excellence in healthcare communications.
“This is an exciting time to be at HealthStar PR,” said Erinn White, President and Co-Founder. “We’re thrilled that David has joined us, bringing his vast expertise, infective enthusiasm and unique creative approach to the business, as our organization grows to new heights. David has a proven track record of leadership and growth, and his addition will provide the company with an essential cornerstone in terms of strategy, impactful programming, and a foundation for this expanding company.”
With nearly 20 years of health communications experience, Bashaw has spearheaded strategic and high-profile U.S. and global programs for leading healthcare companies including: Novartis, Eli Lilly and Myriad Genetics. His diverse therapeutic areas of focus include oncology, endocrinology, immunology, diabetes, respiratory disease, ophthalmology, cardiovascular, surgical orthopedics, infectious disease, addiction treatment and genetic testing.
“I’m looking forward to contributing to the culture of strategic and creative communications that HealthStar PR is known for,” said Bashaw. “With an incredibly talented team already in place, my aim is to identify the best and smartest way to continue to grow. As a smaller agency, we believe we can continue to use our nimbleness and innovative thinking to excel, offering our clients a true strategic partner in delivering programs that will not only grow brands, but help bolster the client’s reputation and positioning.”
Bashaw has worked extensively on health literacy and compliance issues developing programs for special/diversity populations. He has created numerous public health campaigns, developing third party advocacy programs in partnership with health organizations such as the Society for Women’s Health Research, American Academy of Family Physicians and the American College of Obstetricians and Gynecologists.
Prior to joining HSPR, he was principal at Bashaw Consulting. Previously he was a Senior Vice President/Director of Healthcare at MSLGROUP and Senior Vice President at Ogilvy Public Relations and Edelman.
About HealthStar PR
HealthStar PR (HSPR) is a full-service, award-winning, healthcare specialty firm dedicated solely to health care communications to all audiences, supporting prescription and consumer health products, devices and diagnostics, biotechnology, managed care services, medical/research institutions, and third-party advocacy groups. HSPR's mission is to drive commercial results through synchronized traditional and online advocacy and media activities that support clinical, regulatory, marketing and brand milestones in coordination with medical education, promotion and direct-to-consumer advertising to maximize share-of-voice for business, product and financial activity. HSPR is part of HealthStar Communications, based in Mahwah, NJ.
About HealthSTAR Communications
With $225 million in revenue, HealthSTAR Communications is one of the largest independent global healthcare marketing services companies in the world, having partnered with more than 100 different pharmaceutical and healthcare companies representing over 230 brands. The innovative network has been designed to provide a comprehensive portfolio of unique and traditional healthcare marketing services, with a structure that maximizes the network's ability to quickly mobilize the appropriate channel of communication for each brand and need.