LISLE, Ill.--(BUSINESS WIRE)--Gladson, the leading provider of digital product content and related services for the consumer packaged goods (CPG) industry, announced today that its e-Commerce Database has Web-ready images and comprehensive product information for 500,000 items, with hundreds more being added each day. Over the past 12 months, Gladson added 1,000 new manufacturer customers that want to make sure their digital product content is available to the hundreds of retailers that use Gladson to support their digital and omni-channel strategies. The surge in demand for complete and accurate product content is in direct response to the rapidly evolving CPG marketplace, where shoppers are increasingly seeking detailed product information across the path to purchase.
To help brands and retailers meet shoppers’ expectations, Gladson’s Web-ready content offers a complete digital representation of each product, including high-resolution product images that are sized, edited and formatted for easy deployment into websites, e-commerce platforms and mobile applications. In addition to images, Gladson’s e-commerce product content includes up to 230 attributes for each product, such as package-verified weights and dimensions, nutrition facts, ingredients, allergens, warnings and marketing claims.
“Digital innovation is changing the shopping landscape and challenging our retail and manufacturing customers to develop strategies that engage and inform consumers throughout their shopping journey,” said Susan Sentell, Gladson president and CEO. “In addition to fueling omni-channel sales, Gladson’s comprehensive product content supports business processes across the enterprise, such as supply chain, category management, advertising, market research and in-store merchandising.”
In addition to its e-Commerce Database, Gladson offers the industry’s leading Space Management Database that includes over 900,000 unique products, with merchandising images and content formatted to seamlessly integrate with leading space management platforms.
Gladson customers receive this product content directly via Gladson’s proprietary Web-based portal, API, or through custom delivery options. Gladson also provides content distribution to search engines, coupon sites, mobile application providers and other service providers focused on supporting shoppers’ need for product information.
“Thousands of manufacturers, retailers, wholesalers and service providers trust our powerful digital content database to support their enterprise needs,” added Sentell. “We are dedicated to helping our customers use product content to accelerate their digital strategies and drive sales while realizing operational efficiencies.”
Gladson delivers the most comprehensive digital product content solution on the market today. The company combines the industry’s largest and most dynamic database of consumer product images and information with high-impact category management and store optimization services to maximize sales and operational efficiency. Gladson’s enterprise-ready digital product content fuels strategies for e-commerce, space planning, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes. Gladson’s product content is captured in accordance with GS1 industry standards.
Gladson helps manufacturers, retailers and service providers plan and execute more effectively so they can meet shopper expectations across the path to purchase.
For more information, visit www.gladson.com.