EMERYVILLE, Calif.--(BUSINESS WIRE)--LUNA®, the maker of the Whole Nutrition Bar for Women, today announced it is taking the entire LUNA family gluten free, and introducing a new flavor, Chocolate Cupcake, to the portfolio. The new bars will still provide women the same great taste and nutritional benefits they have come to know and love, but now are gluten free.
“We recognize that some women were not able to enjoy LUNA bars because of gluten sensitivities or celiac disease,” said Tara DelloIacono-Thies, Registered Dietitian and manager of nutrition strategy for LUNA. “We’re thrilled that we can now share our bars with all women - it’s just one more reason to fall in love with LUNA.”
In 2010, LUNA introduced its first gluten free option, LUNA Protein, which was immediately embraced by the gluten free community. Since then, LUNA has been on a two-year journey to make the transition to an entirely gluten free portfolio, taking care to preserve the bar’s taste, quality and nutrition, and ensuring the ingredients meet Clif Bar & Company standards.
“The gluten free ingredients in our new bars are sourced from our trusted farm suppliers,” explained DelloIacono-Thies. “We work closely with our suppliers to ensure that we are sharing the highest quality products with our consumers.”
As LUNA transitions its bars to gluten free, be sure to look for the bright pink gluten free “burst” on wrappers and boxes.
LUNA bars are:
- Gluten free
- Low glycemic
- Under 200 calories
- 8-10 grams of protein
- 3-5 grams of fiber*
- Made with 70% organic ingredients
- Made with no artificial flavors or synthetic preservatives
Have Your (Cup)cake and Eat it Too
LUNA’s newest flavor, Chocolate Cupcake, satisfies cravings with delicious dark chocolate pieces and a silky frosting. Like all LUNA bars, it is gluten free, low glycemic, and made with 70% organic ingredients.
The entire LUNA portfolio is now available at grocery stores and retailers nationwide. Products can also be found online at www.lunabar.com with a suggested retail price at $1.39.
LUNA® nourishes women with delicious snacks made with 70% organic ingredients and with essential vitamins and minerals women need. LUNA connects, supports and celebrates women with programs such as LUNAFEST®, a national traveling fundraising festival of short films by, for, and about women, and Team LUNA Chix, an all-women’s sport group inspiring women to learn new sports and be active. LUNA proudly donates one percent of its sales to a variety of women’s nonprofits and the Breast Cancer Fund through the Clif Bar Family Foundation. (www.lunabar.com)
*Contains 5-8 grams of total fat.