How Trovus is Using Behavioural Psychology and Change Management to Drive up Business Intelligence User Adoption Rates

LONDON--()--In 2014 Trovus talked to over 100 C-level executives from across the world, and they all agree on one key issue: unless you can get the end user to engage with dashboards BI is a waste of money.

Organisations across the world have long recognised the added value that Business Intelligence (BI) can deliver.

For decades, management consultancies have offered data analytics advisory services, yet most of their work is still concentrated around regulatory changes, KPI advisory support and technical deployments.

James Bashford, Head of Digital Marketing Operations at 3M summed up his position “I want Insight to be strong enough to convince people without even being in the room.”

Crucially, in spite of investing £millions on data analytics, companies are encountering disappointing user adoption rates. The fact is that the deployment of a BI application on its own isn’t sufficient to achieve the desired transformation.

The key to BI success is user engagement

In order to maximize value from BI investment, the first step is to empathise with the pain points. As David Joyce, Data and Analytics Manager at SAGE points out, “These pain points are very personal; without identifying them, you will never be able to produce a dashboard that the Sales Director and their team can genuinely rely on.”

Once the pain points have been identified, they can be overcome with the introduction of behavioural psychology and change management.

Many organisations struggle with behavioural psychology and change management because they involve human and process changes; both of which require customisation, focus and consistency. Without these two vital ingredients, end users adoption rates will never reach their full potential.

How Trovus bridges the gap by increasing the efficiency of knowledge worker productivity

When Trovus delivered a performance improvement dashboard to a global law firm, it wasn’t enough to deliver an ‘off-the-shelf’ solution. To make thousands of their end users pro-actively consume the information and react accordingly, it required no less than 13 iterations of the same visual, a series of focus groups and the development of a toolbar app.

Trovus’ CEO Edward Charvet sums up, ‘This wave of the increasing end users’ need for operational insights will only mature as the business user becomes more aware of the potential of the BI tools we have today. This presents a real opportunity for specialist service providers to connect the dots and drive user adoption to cement the value that all BI deployments offer.”

About Trovus

Trovus is an award-winning Managed Service Provider in Business Analytics working for leading firms such as Cisco, 3M and IBM. Our passion is to make business people’s lives easier with the help of data. Trovus values the importance of analytics and prides itself on utilising advanced statistical modelling and by sourcing unique data in order to deliver incomparable insight.

To find out more: http://www.trovus.co.uk/

Contacts

Trovus
Alejandra Dos Santos
0207 582 5022
ale@trovus.co.uk
@TrovusPowerUp

Release Summary

In 2014 Trovus talked to over 100 C-level executives from across the world, and they all agree on one key issue: unless you can get the end user to engage with dashboards BI is a waste of money.

Contacts

Trovus
Alejandra Dos Santos
0207 582 5022
ale@trovus.co.uk
@TrovusPowerUp