Open Door Mission Houston Gives Fundraising Keys to Brewer Direct

Agency Wins Faith-based Nonprofit’s Direct Response Account

LOS ANGELES--()--When opportunity knocked at Open Door Mission Houston, the strategic and creative talent at Brewer Direct stepped up to embrace it. The LA-based direct response firm shared its ideas for how it would partner with the mission to grow donor contributions. They now have the opportunity to put those innovative concepts to work.

As agency of record, Brewer Direct will assume management responsibilities for all individual donor fundraising, including direct mail, print and online. The integrated campaign rolls out in the spring of 2015.

The Brewer Direct appointment represents the latest in a series of organizational strides undertaken by Mission leadership. The nonprofit, whose history dates back to 1954, has retooled its Board, added new management and, with the arrival of its new agency, now looks to raise its fundraising profile within the nation’s fourth largest media market.

“We believe there is a significant opportunity to build our donor base – both in terms of size as well as revenue,” said Tommy Thompson, Open Door Mission Houston President & CEO. “The challenge is how best to accomplish that objective and Brewer Direct came in and showed us the path.”

Agency President & CEO Randy Brewer said, “We did a comprehensive donor analysis on their file, looking at individual giving patterns from numerous perspectives. The analytics revealed a number of opportunities that helped inform our creative and media recommendations.”

Campaign work scope includes mail-based acquisition and cultivation donor appeals, as well as newsletters and web-based outreach. In addition to targeting mid-level donors with customized campaigns, the agency will also develop a series of appeals aimed at major donors.

About Brewer Direct

Based in Los Angeles, Brewer Direct is a results-driven, full-service direct marketing and fundraising consultancy serving nonprofit organizations across the United States. The firm, which this year celebrates its 10th anniversary, was founded by direct response marketing veteran Randy Brewer, whose 30-year career includes leadership positions at some of America’s largest and most respected nonprofit organizations, agencies and advertisers. He heads a team of more than 25 staff members and consultants that collectively bring more than 100 years of fundraising and development experience to the agency’s national client roster.

Contacts

for Brewer Direct
Michael Shepherd, (949)798-5595
michael@theshepherdgroup.com

Release Summary

Brewer Direct Wins Direct Marketing Fundraising Work for Houston-based Nonprofit

Contacts

for Brewer Direct
Michael Shepherd, (949)798-5595
michael@theshepherdgroup.com