TORONTO--(BUSINESS WIRE)--BrandProtect, an expert in Internet risk detection and threat mitigation, today announced that Michael Kiefer, the company’s general manager, will be a panelist at the Center for Financial Professionals’ (CFP) third annual Enterprise Risk Management event. Kiefer will join a cybercrime discussion, “Determining the Exposure to Cyber Attacks and Implementing Effective Safe Guards,” taking place at 4:30 p.m. EST on December 3, 2014 in New York City.
With today’s increasingly sophisticated cybercrime landscape, having an online presence makes any brand a target for online risk. While companies often prioritize security to hinder hackers from entering through their enterprise networks and IT systems, they don’t invest nearly as much as they should in monitoring other online threats. Scammers are constantly looking for new ways – including social media and third-party mobile apps – to get in front of a brand’s customers, steal their information under the pretense of the official brand’s identity, and significantly damage its reputation and business.
During this session, Kiefer’s panel will explore how brands can monitor for, identify and manage potential online threats, and measure and analyze Internet risks that have been identified. Alongside Craig Spielmann, head of operational risk at RBS Americas, Kiefer will further detail the impact of cyber threats and enterprise risk monitoring, particularly within the financial sector.
What: |
Enterprise Risk Management panel discussion: “Determining the Exposure to Cyber Attacks and Implementing Effective Safe Guards” | ||
When: |
December 3, 2014 from 4:30 p.m. – 5:20 p.m. EST | ||
Where: |
New York Marriott East Side, Lexington Avenue at 49th Street, New York, New York 10017 | ||
Who: |
Michael Kiefer, General Manager, BrandProtect | ||
Craig Spielmann, Head of Operational Risk, RBS Americas | |||
Resources
- Register for the Enterprise Risk Management event here: http://erm-usa.com/register, or email sales@brandprotect.com to set up a meeting.
- If you are a member of the press or analyst community looking to arrange a briefing at the event or separately on this topic, please contact PR_BrandProtect@marchpr.com.
- Find out how BrandProtect is helping organizations across verticals – from banking to retail – to better identify, acknowledge and implement action against brand reputation dangers.
- Stay connected with BrandProtect on its Facebook, Twitter and LinkedIn pages.
Tags
BrandProtect, Enterprise Risk Management, brand protection, security, risk detection, risk management, brand reputation, threat mitigation, mobile apps, social media, social risk
About BrandProtect
BrandProtect provides a comprehensive suite of Internet risk detection and threat mitigation solutions for enterprises. The company deploys a unique combination of advanced proprietary technology, overseen by a seasoned team of threat analysts, to quickly identify and mitigate fraudulent or unauthorized online activity, such as brand abuse and trademark infringement incidents, phishing attacks, Web traffic diversions, rogue mobile app schemes, website integrity issues and defamatory discussions. BrandProtect helps security, governance, risk management, compliance and marketing organizations at leading financial services institutions, large-scale retailers, insurance providers, telecommunications operators and pharmaceutical companies protect their brand value and business bottom line. Learn more at www.brandprotect.com.