NEW YORK & KNOXVILLE, Tenn.--(BUSINESS WIRE)--Citi, Scripps Networks Interactive and Hearst Magazines today announced a cross-platform marketing relationship that presents seasonal cooking, entertaining and gifting ideas across Food Network and HGTV digital and magazine properties to support the launch of the Citi Double Cash Card.
In a first-of-its-kind execution, Food Network and HGTV created custom seasonal and native content that connects the brands across platforms to provide consumers with twice the holiday inspiration. The program extends across FoodNetwork.com and HGTV.com, as well as the holiday issues of Food Network Magazine and HGTV Magazine.
To make it twice as special, Food Network and HGTV feature inspiring menus and entertaining ideas that bring to life the two ways to earn cash back that consumers have when they use the Citi Double Cash Card. Citi Double Cash cardmembers can earn cash back twice, with 1 percent when they make a purchase and an additional 1 percent as they pay for those purchases.
“Every year, millions turn to Food Network.com and HGTV.com for holiday cooking and decorating inspiration because we’re the experts in lifestyle media,” said Beth Lawrence, executive vice president of digital ad sales and marketing for Scripps Networks Interactive. “The ‘Double the Celebration’ concept will give consumers unprecedented access to food and home inspiration as our sites and publications drive fans across the four destinations, while giving double the exposure to the Citi Double Cash Card.”
Users who visit FoodNetwork.com and HGTV.com can find double the entertaining, cooking, decorating and gifting content during the holiday season, as well as high-impact takeovers that highlight the Citi Double Cash Card. Readers of Food Network Magazine and HGTV Magazine will find double the ideas for DIY holiday gifts, including stocking stuffers, holiday decor and festive treats; content from both magazines will appear in every issue. The December issues featuring the program hit newsstands nationwide this month — HGTV Magazine on Nov. 18 and Food Network Magazine on Nov. 25.
“Our readers look to Food Network Magazine and HGTV Magazine for accessible, easy and real-life solutions to their culinary and décor needs,” said Jeff Hamill, executive vice president, sales and marketing, Hearst Integrated Media. “The content our editors created for The ‘Double the Celebration’ program will give our readers both festive holiday treats and homemade holiday gift ideas that appeal to everyone on their holiday list.”
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 177 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. The company’s global networks reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. For more information, visit scrippsnetworksinteractive.com.
About Food Network Magazine
Food Network Magazine is the best-selling epicurean title on newsstands, appealing to food lovers of all ages and culinary abilities, offering accessible recipes and tips, and unprecedented access to America’s favorite culinary stars. Every issue showcases great kitchen tools, food products, new restaurants and a behind-the-scenes look at some of the network’s most popular shows. Food Network Magazine is a joint venture of Food Network (www.foodnetwork.com), a unique lifestyle network distributed to more than 100 million U.S. households, and Hearst Magazines. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (Spring 2014 MRI; includes HGTV prototype).
About HGTV Magazine
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Networks Interactive, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (Spring 2014 MRI; includes HGTV prototype).
About Citi Double Cash Card
With the new Citi Double Cash card, spending isn't the only way to earn more cash back. Earn cash back twice on every purchase – 1 percent when you buy, and an additional 1 percent as you pay for those purchases. Whether you are paying off purchases in full or over time, Citi Double Cash delivers twice the cash back on purchases when you pay at least the minimum amount due. For more information on the Citi Double Cash Card, visit www.citi.com/doublecash.