CULVER CITY, Calif.--(BUSINESS WIRE)--Beats by Dr. Dre (Beats), the leading audio brand co-founded by Dr. Dre and Jimmy Iovine and acquired by Apple Inc. in July 2014, today announced that it will be expanding its offering of exceptional wireless products with the launch of the new Solo2 Wireless on-ear headphones.
With a focus on sound, quality, design and usability, Beats continues to innovate in the Bluetooth market, growing its wireless headphone business 172% (Source: The NPD Group Retail Tracking Service, YoY January-September 2014, dollars) while providing consumers with products that enhance their lifestyle and music experience. Additionally, the company’s Solo model is the #1 headphone in the market (Source: The NPD Group Retail Tracking Service, YTD January-September 2014, dollars).
“We’re taking the most popular headphone in the world and adding wireless Bluetooth functionality to it,” said Beats President Luke Wood. “The Solo2 is already a world-class headphone much lauded for its acoustics, and now it joins our growing family of successful wireless products."
Designed For Sound. Tuned For Emotion. Now Wireless.
Solo2 Wireless offers the same dynamic sound and streamlined design as Solo2, but with the added benefit of wireless capabilities. With its Bluetooth technology, Solo2 Wireless can move freely for up to 30 feet from your audio device. Take phone calls, skip songs, and change the volume using the “b” button and volume buttons on the ear cup. Its rechargeable battery allows you to enjoy up to 12 hours of wireless playback. Not charged? Not a problem. Just plug in the provided RemoteTalkTM cable and enjoy your music.
Sound: With fine-tuned acoustics for clarity, breath and balance, Solo2 Wireless delivers a complete listening experience. Regardless of the kind of music you’re into, its dynamic and wide range of sound will bring you closer to what the artist intended you to hear.
Design: With fast flowing curves and no visible screws, the Solo2 Wireless has a sleek, streamlined aesthetic. Starting at the center of the flexible headband, the frame of the Solo2 Wireless has an innovative curve that gives it a custom-fit feeling. Ergonomically angled ear cups pivot to complete this natural fit and provide optimal comfort and sound delivery.
Colors: Available in red, black, white, and blue.
Solo2 Wireless retails for $299.95 and will be available this month at Apple.com and select retailers. Go to BeatsbyDre.com to be notified on specific colors and availability. Red Solo2 Wireless will be sold exclusively at Verizon Wireless, in stores and online, through 2014.
Introducing the new “Royal Edition” colors for Solo2
Just in time for the holiday season, Beats will also release its new “Royal Edition” line of Solo2 colors, including Stone Grey, Hunter Green, Imperial Violet, Blush Rose, and Sapphire Blue. With deep, rich qualities and a satin, iridescent finish, these five colors will be at the top of your wish list.
“Royal Edition” Solo2 colors retail for $199.95 and will be available this month at Apple.com and select retailers.
Beats by Dr. Dre (Beats), is the leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.