EL SEGUNDO, Calif.--(BUSINESS WIRE)--Murad, Inc. announced today that Elizabeth Ashmun has joined the Murad Family as Chief Marketing Officer, overseeing all global marketing including brand development, advertising, public relations, creative and education, for products, services and new market opportunities. Ashmun will be reporting to Richard Murad, Global General Manager. In this role, Ashmun will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability, and developing an overall growth strategy for the company.
“Elizabeth brings a fresh perspective and a great deal of experience that will be highly beneficial to Murad. We are very proud of our continued success over the past 25 years and we anticipate exponential growth in the future,” said Richard Murad, General Manager of Murad, Inc. “With her strategic business and marketing background, I am confident that Elizabeth will play a crucial role in driving brand growth, so we can continue to transform the skin and lives of current and future customers around the world.”
Ashmun comes to Murad from Kate Somerville with more than 17 years’ experience in developing and implementing strategic business plans for effective brand management. Most recently, Ashmun held the position of Vice President of Global Marketing at Kate Somerville, where she helped the company achieve double digit growth across all retail channels and expand internationally into Canada, Singapore, Malaysia, Australia, New Zealand, South Korea and Hong Kong. Her experience also includes running the $400 million sugar confectionary domestic business at Nestlé and managing a portfolio of the company’s brands including SweeTARTS, Laffy Taffy, Nerds, Spree and Nips.
Ashmun holds a Master of Business Administration in Marketing/Marketing Management from the University of Arkansas, Fayetteville, and a Bachelor of Arts in Journalism with an emphasis in Advertising/Public Relations from the University of Arkansas.
ABOUT MURAD, INC.
Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically proven skincare and healthcare products that have been developed as part of Dr. Murad’s Inclusive Health® system of care. With a full range of skin-condition-specific, high-performance products for home and spa—backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing—millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day®.
Murad is used and recommended by over 30,000 professionals all across the globe and is sold in over 35 countries.
For more information go to Murad.com, Facebook.com/murad or @MuradCares on Twitter.
