LONDON--(BUSINESS WIRE)--Audible is launching its nationwide #ListenUp campaign for Australian customers today, with a new list of Australian books narrated by Australian celebrities being offered for download completely free.
#ListenUp offers all Australians an eclectic array of free digital entertainment to kick start a listening movement in Australia that mirrors the widespread and exponential adoption of the Audible service across the globe. The collection includes TV and radio presenter Carrie Bickmore narrating Miles Franklin’s My Brilliant Career; comedian Dave Hughes performing You Have to F**king Eat, the sequel to Samuel L. Jackson’s iconic rendition of Go the F**k to Sleep (available from 21 November); Benjamin Law sharing his bestselling memoir The Family Law; and Graeme Simsion’s The Rosie Project. All titles can be downloaded at audible.com.au/listenup.
With over 75 per cent smartphone penetrationi in Australia, rising commuting timesii and 70 per cent of Australians saying that they want to read more booksiii, Audible offers Australians a new way to enhance and enrich their busy lives by turning time spent on activities like commuting, exercising, or doing chores into opportunities to be more productive, better informed, and more thoughtfully entertained. Customers in Australia can access over 100,000 books through their smartphone or tablet, and listen en route to work or at the gym with the click of a button. The #ListenUp campaign is a chance for Australians to try the service for free, and join a worldwide listening movement of millions, a movement which has changed the way busy people read.
“We are excited to offer Australians the chance to experience a new form of audio entertainment with such a great list of Australian authors and narrators for free. Australia is one of the most digitally connected countries in the world with a strong literary culture. Audible can help anyone with a smartphone make their time more productive by listening to a digital audiobook whenever, wherever they are,” said Will Lopes, Audible EVP International Operations.
“Most people I know believe that if they had more time to read, they would be more imaginative, more interesting, and more productive. The Audible service directly addresses that need,” said Lopes. “Millions of Audible customers globally download an average of more than 17 books a year, thanks to the addictive intimacy of the listening experience and because they can listen while driving, commuting, during workouts, or simply relaxing at home. We hope #ListenUp gives Australians a chance to become aware of the life-changing power of Audible.”
Audible will officially launch #ListenUp at an exclusive party at Sydney’s Luxe Studios tonight, with Dave Hughes narrating You Have To F**king Eat live, and other celebrity guests in attendance. Please contact Text100 on (02) 9956 57733 or Sydney.audible@text100.com.au if you would like to attend. Customers can join the #ListenUp campaign by visiting audible.com.au.
ABOUT AUDIBLE, INC.
Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ:AMZN), is the leading provider of premium digital spoken audio information and entertainment on the Internet, offering customers a new way to enhance and enrich their lives every day. Audible’s mission is to establish literate listening as a core tool for anyone seeking to be more productive, better informed, or more thoughtfully entertained. Audible content includes more than 100,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes® Store.
| i | TNS survey, 2014 | |
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Please refer to Audible fact sheet for statistics from the Australian Reading Survey |