SANTA CLARA, Calif. & NEW YORK--(BUSINESS WIRE)--Ozone Media, a leading global advertising technology provider, today announced it has appointed Raj Beri as chief operating officer (COO). In his new role, Beri will oversee the company’s engineering, product development and day-to-day operations.
As part of the Ozone Media executive leadership team, Beri’s mission will be to scale the company’s operations to manage the huge growth it is seeing. His responsibilities include supervising engineering, product, customer service, account management and HR. Additionally, Beri will focus on speeding up time-to-market of new products by ensuring production operations run efficiently, and play an active role in strategic planning.
“As a long-time end-user of programmatic and dynamic creative optimization, I experienced first-hand how many of these offerings were not accessible to the middle market from both an ease-of-use standpoint and pricing perspective,” said Raj Beri, COO, Ozone Media. “Ozone’s unique ability to meet this need, its strong team of accomplished ad tech executives, and impressive growth rate compelled me to join the tech side and help grow this fun, innovative company to better address this massively growing market demand.”
With over 12 years of experience in the ad tech and digital media industry, Beri is a veteran entrepreneur with an impressive track record of growing and building successful online media companies. Prior to joining Ozone, Beri served executive roles as co-founder of WanderWe (an online travel startup); general manager of the online travel group at Oversee.net; COO of IgoUgo (a Travelocity Business Unit); and director of Global Digital Strategy at the McGraw-Hill companies. His extensive experience in the travel space will help him bring new insights for product development for Adadyn. Beri currently serves on the Advisory Board of AdventureLink, one of the largest tours and activities platforms in the world. He has an MBA from the Wharton School of Business and an undergraduate degree from the University of Toronto.
Bringing Unique End-User Perspective to a Leading Ad Tech Provider
He also brings a unique customer perspective to the table. Most recently, Beri served as former vice president and general manager of online travel for Oversee.net (a technology company that owns and operates a portfolio of consumer websites designed to help users discover, compare and save). In his various leadership roles, Beri has overseen programmatic media buying and planning, managing spends worth over $10 million per year for dynamic campaigns.
“As a seasoned player in the programmatic space as a consumer of these services, Raj brings an intimate understanding of the challenges and possibilities associated with this technology,” said Kiran Gopinath, CEO and Founder, Ozone Media. “He brings a wealth of knowledge from the end-user perspective, which will allow us to better map to our customers’ long-term needs and media goals, and his travel industry expertise will help Ozone forge new ground in an industry that is quickly embracing programmatic solutions.”
This announcement comes on the heels of Ozone Media’s latest milestone regarding its100 million daily impressions on mobile, and industry recognition.
Earlier this year, Ozone announced its partnership with AppNexus to deliver an end-to-end programmatic media buying experience for midmarket advertisers and expand its footprint into the U.S. In working with AppNexus, Ozone designed Adadyn, a technology platform, to simplify the complicated technology stack that currently exists for delivering real-time creative and cross-channel media buys. As part of this global expansion and strong growth, Ozone created the COO position to further drive its aggressive business development goals across new market segments, like travel, where Beri’s experience and Adadyn’s applications will have the most value.
About Ozone Media
Ozone Media is an IDG Ventures India funded company that is focused on simplifying re-targeting and programmatic for the middle market. It is a Global Ad Technology and Product Company meeting the needs of the rapidly evolving digital advertising ecosystem, delivering the right message to the right audience at the right time. For more information, please visit www.ozonemedia.com and engage with the company on Twitter @_OzoneMedia_