PADUCAH, Ky.--(BUSINESS WIRE)--Computer Services, Inc. (CSI) (OTCQX: CSVI), a provider of end-to-end financial technology solutions, recognized three innovative institutions–TexasBank, Busey Bank and First Southern National Bank–for their outstanding efforts toward enhancing growth and profitability as part of the company’s second annual Seeing Business Differently Awards. The awards were presented during this year’s annual CSI Customer Conference, which drew more than 800 attendees from hundreds of CSI’s financial institution and business customers, technology partners, and prospective institutions.
Each year, CSI’s Seeing Business Differently Awards highlight the ongoing efforts of those customers that are taking a unique, meaningful approach to maintaining success through a variety of strategies and tactics. Specifically, nominees are evaluated on a series of key areas, including:
- Adding new products to improve profitability
- Incorporating new approaches that result in efficiency gains
- Growing customer base as a result of new techniques
“As the financial industry continues to shift based on growing competition and changing customer demands, CSI has chosen to showcase what makes us different in order to set our company apart from other technology providers,” said Steve Powless, CSI’s chief executive officer. “Just as we have introduced new products and services to better align with our customers’ needs, the recipients of our second annual Seeing Business Differently Awards have done the same by investing in new strategies and technology offerings, all designed to enhance their overall businesses.”
While each honoree was measured against the criteria in place for the award, the specific methodology behind their successes differed with each institution. In order to remain competitive with today’s larger financial institutions, TexasBank (Brownwood, Texas) leveraged an innovative advertising strategy to position itself as having all the products offered by larger financial institutions, while still offering personal, individualized service. Core products, including its mobile banking services, were highlighted in a multi-level advertising campaign to the bank’s customers and surrounding communities by targeting such outlets as social media, radio and in-branch promotions to gain customer buy-in. By educating consumers on the availability of these products, in conjunction with an aggressive marketing offer, TexasBank acquired more than 3,000 new accounts and nearly $30 million in new deposits in a four-month time period.
“At TexasBank, we recognize that people are on the go and convenience is no longer considered a luxury—it is a must,” says Janet Ogden, vice president of retail services for TexasBank. “We are a competitive player in our market, so we have to meet the demands of our customers. And mobile banking is one of those demands.”
Busey Bank (Champaign, Illinois) has consistently looked to new technology as a means of increasing branch capabilities, while also aiming to better serve its customers. By installing wireless networking in each of its branches and pilot testing new tablet offerings in select locations, Busey Bank is transforming the in-branch experience and providing its associates with more flexibility in conducting business, including opening accounts or processing transactions, in order to more personally interact with the customer. With this added flexibility, Busey also equips itself with greater means for adjusting to changes in branch traffic, as well as new banking needs that may come about in the future.
Lastly, First Southern National Bank (Stanford, Kentucky) has redefined the service experience of its communities by offering a unique financial health initiative in an effort to sufficiently educate others on the importance of making sound financial decisions. In order to assist its customers and the community as a whole, First Southern National Bank launched True Balance, a robust offering of free online financial tools, calculators, videos, articles and blog posts focused on promoting financial responsibility. Outside of promoting these offerings through social media and in its branches, the bank also hosts frequent community luncheons and offers additional special events to educate individuals of all ages.
“First Southern’s stated business purpose is to use our example, influence and resources to help others make wise financial decisions, which is an essential role all banks should perform,” said Mary Nita Thompson, senior vice president and chief operations officer at the bank. “Helping build financial literacy through our True Balance initiative allows us to have a long-lasting impact on both the financial health and the overall well-being of our entire community.”
CSI Customer Conference 2014 was held Oct. 7-9 in Orlando. CSI will host next year’s customer conference in Nashville at the Music City Center, from Sept. 30 to Oct. 2, 2015.
About Computer Services, Inc.
Computer Services, Inc. (CSI) delivers core processing, managed services, mobile and Internet solutions, payments processing, print and electronic distribution, and regulatory compliance solutions to financial institutions and corporate customers across the nation. Exceptional service, dynamic solutions and superior results are the foundation of CSI’s reputation and have resulted in the company’s inclusion in such top industry-wide rankings as the FinTech 100, Talkin’ Cloud 100 and MSPmentor Top 501 Global Managed Service Providers List. CSI’s stock is traded on OTCQX under the symbol CSVI. For more information about CSI, visit www.csiweb.com.
