DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mv8wjx/mnos_device) has announced the addition of the "MNOs, Device Vendors and Subsidies: The Telecom Sector under Pressure" report to their offering.
At a time where smartphones paradoxically drive usages and ARPU, but pressure even more operators profitability, IDATE explains the various reasons behind device subsidies. Analyzing the role of smartphone in the changing relationship between MNOs and device vendors, this insight puts device subsidies into perspective and further delivers our views on where the industry is going regarding this thorny issue.
Key Topics Covered:
1. Key findings
2. How the smartphone changed the relationship between operators and device vendors
3. Subsidising devices
3.1. A usage enabler and an ARPU driver
3.2. SIM locking and customer retention
3.3. Tighter control over the network
4. A changing environment
4.1. Strong financial pressure on operators
4.2. Development of SIM-only / Commitment-free packages
4.3. Toward a multi-tiered subsidisation system
5. The case of operator-branded devices
5.1. MNOs, terminals and mobile devices
5.2. The rationale for operator-branded devices
5.3. What future for operator-branded devices?
For more information visit http://www.researchandmarkets.com/research/mv8wjx/mnos_device
