SAN FRANCISCO--(BUSINESS WIRE)--Sparkcentral, the enterprise customer engagement platform powering customer-centric brands, today announced the success of its flagship Sparkcentral Customer Experience Summit: Rethink Customer Experience.
Attended by specialists from a range of household-name enterprises, including Netflix, T-Mobile and Delta Air Lines, the Customer Experience Summit enabled leading brands to collaborate on best practices in the ever-changing sphere of customer support, where social, mobile and traditional channels continually create new challenges and opportunities for better service.
“Our entire company is built around facilitating amazing customer experiences, and we decided to extend that model to meetings between industry leaders,” said Sophie Vu, Vice President of Marketing at Sparkcentral. “The one-day summit approach proved to be a winner, as we were able to gather innovative minds from a diverse range of customer support organizations.”
At the Sparkcentral Customer Experience Summit, attendees learned from in-depth discussions and real-life examples that highlighted use cases, best practices and ROI data. In addition to tips and tricks, customers shared their company’s unique approaches to customer service, collaborating on how to best approach service on social media channels such as Twitter and Facebook.
Attendees and speakers included:
- Jerry Fletcher, Reservation Systems & Social Media, Delta Air Lines
- Zach Cole, Social Media Manager at Lyft
- Jason Falls, SVP, Digital Strategy Elasticity
- Scott Carmichael, Manager of Social Media and Online Community Marketing, Gogo
- Steve Vair, Manager of Customer Care and Back Office, Gogo
- Hans Similon, Chief Evangelist, Mobile Vikings
- Customer panel by Chegg, Lyft, Mobile Vikings and T-Mobile.
“The customer service CRM industry is ripe for disruption, and our Summit brought together some of the industry’s best minds to discuss how that will play out,” said Sparkcentral CEO Davy Kestens.
Sparkcentral will host further summits to help companies prepare for the future of customer experience. Please stay tuned at: http://www.sparkcentral.com.
In an era of empowered, hyperconnected customers, Sparkcentral is the only customer engagement platform for enterprises that unifies social, mobile, cloud and contextual data to proactively deliver personalized and engaging customer experiences. Customer service teams use our software to efficiently handle large amounts of inbound inquiries over social media in a fast and structured manner. Sparkcentral’s client roster includes brands such as Delta Air Lines, Netflix, Dropbox, Uber and Sears. For more information, visit www.sparkcentral.com.