BOSTON--(BUSINESS WIRE)--ProbioSlim™, a probiotic weight loss brand, today announced a new partnership with Havas Edge, the largest vertically integrated full-service direct response agency in the world, to deliver ProbioSlim’s latest direct response television (DRTV) ad campaign nationwide beginning October 2014. The commercial will emphasize the powerful benefits that ProbioSlim can provide to help with weight loss and digestive health.
ProbioSlim is among the first of a new generation of probiotics-based supplements designed to help burn fat and improve digestion with a combination of probiotics and natural weight loss ingredients. The premium formula includes LactoSpore®, a unique and resilient spore-forming probiotic that is scientifically engineered to survive the harsh environment of the gastrointestinal system to provide maximum digestive benefit. LactoSpore is paired with a green tea leaf complex to help with weight loss, along with caffeine to deliver a boost of energy that helps control appetite and burn fat cleanly and efficiently.
“As demand for probiotics continues to rise, it’s necessary that our marketing efforts become multi-channel, to effectively reach the increasing number of consumers seeking these products,” said Patrick Carroll, Chief Marketing Officer at NutraClick®, the parent company of ProbioSlim. “Havas Edge is the perfect partner to help accomplish this when it comes to DRTV. They have an impressive track record working with iconic brands, and have a unique understanding of how to appropriately implement a DRTV media strategy in a way that will help ProbioSlim reach its maximum potential.”
Through the partnership, Havas Edge will pursue an integrated approach for DRTV media planning and buying services to best reach ProbioSlim’s target audience of health-conscious consumers. Their VantEdge Point® attribution technology and extensive analytics capabilities will combine with NutraClick’s optimization and data platform to more intelligently and efficiently reach segments of consumers most likely to purchase ProbioSlim.
“It’s an exciting time for ProbioSlim, and we are honored to be their partner to help generate stronger brand recognition and sales through this TV campaign,” said Greg Johnson, President and Chief Operating Officer at Havas Edge. “ProbioSlim is delivering a breakthrough product while engaging in cutting-edge marketing tactics, which makes them an exciting client to work with. We’re passionate and committed to making the ProbioSlim campaign a success.”
The commercial will address the problems caused by poor digestion and intestinal imbalance, and introduces ProbioSlim as a single solution to ease digestive systems, provide more energy, and boost metabolism. Viewers are encouraged to visit ProbioSlim.com to start a free trial and learn how ProbioSlim can help both men and women lose stubborn fat and fight diet fatigue and cravings, when combined with exercise and a reduced-calorie diet.
About ProbioSlim
ProbioSlim helps you look and feel great with an innovative combination of probiotics and natural weight loss ingredients. ProbioSlim’s premium formula combines one of the most efficacious and resilient probiotic strains available with advanced weight management ingredients for holistic healthy living. The revolutionary compound LactoSpore helps ease digestive symptoms and is paired with a powerful green tea leaf complex to help you lose weight as part of a reduced-calorie diet. For additional information, please visit www.ProbioSlim.com and find us on Twitter, Facebook, Google+, and Pinterest.
About NutraClick
NutraClick is a technology-driven health and wellness products company committed to enriching consumers’ lives. The company’s award-winning brands include Force Factor®, Peak Life®, Stages of Beauty®, Femme Factor®, and ProbioSlim. Headquartered in Boston, Mass., NutraClick leverages the power of online marketing to drive multi-channel demand. NutraClick products are available online and in more than 40,000 retail locations globally, including GNC®, CVS®, The Vitamin Shoppe®, and Walmart®. For additional information, please visit www.NutraClick.com and follow us on Twitter.
About Havas Edge
Havas Edge is the largest vertically integrated full-service direct response agency in the world. With expertise across all digital, broadcast and media domains, Edge succeeds by helping to build their clients businesses, and brands, in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients succeed in generating direct response revenues in a multi-channel world. Edge’s recent client roster includes AT&T, Barclays, Bosley, Cancer Treatment Centers of America, Citibank, DraftKings, DIRECTV, Lexmark, Lifelock, Select Comfort, Royal Caribbean Cruise Lines, The Hartford, Visa, VistaPrint and more.
