DALLAS--(BUSINESS WIRE)--ad:tech New York 2014, the longest running digital marketing event in the industry, has announced a keynote session titled, “Caption This: Storytelling Visually” featuring Don Faul, Head of Operations at Pinterest and Richard Turley, Senior Vice President of Visual Storytelling and Deputy Editorial Director for MTV. Both will cover how brands can use, enable and curate images and video to tell a story that drives behaviors such as social engagement to ultimately increase both sales and brand awareness.
“A single image can generate millions of actions and sometimes even millions of dollars for a brand,” said Kimberly Dunn, marketing director for ad:tech. “Ellen DeGeneres famously took a selfie with 11 A-list celebrities at the Oscars last year; it ended up being the most retweeted image of all time and was a huge win for the Oscars in terms of positive branding. Faul and Turley will show attendees how they can create their version of that landmark visual storytelling moment.”
Don Faul, Head of Operations at Pinterest, and Richard Turley, Senior Vice President of Visual Storytelling & Deputy Editorial Director for MTV, will speak on November 6 at 12 p.m. EST. Faul, whose vision drives an engaging and valuable environment for both brands and consumers on Pinterest— the ultimate visual storytelling tool—also draws from his past experiences at tech giants Facebook and Google on how to visually engage users. Turley, who leads MTV’s visual storytelling direction with its 188M+ social fans, is also responsible for the award-winning redesign of Bloomberg BusinessWeek, heralded by advertising icon George Lois as the “best consistent covers in 40 years.”
The two-day event will take place from November 5-6, 2014 in New York City and will feature speakers from top influencers in the industry, in addition to a final closing keynote speaker. The remaining keynote speakers will be announced in the weeks ahead.
- For more information and details on this year’s keynote sessions, please visit: http://ad-tech.com/ny/keynotes
- For more information on ad:tech, visit: http://ad-tech.com/ny
- To register for ad:tech New York 2014, visit: https://registration.experientevent.com/ShowADT142/Default.aspx
- For more information on the expo floor features, visit: http://ad-tech.com/ny/expo
- Follow @adtech on Twitter and join the conversation using #adtechNY
ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.