NEW YORK--(BUSINESS WIRE)--October 7, 2014: Nautilus Inc. (NYSE: NLS), a leader in innovative home fitness equipment, today unveiled new products, including the Bowflex Body™ nutrition line, Bowflex® SelectTech® 560 Dumbbells and a new line of Nautilus® cardio equipment.
“Consumers expect innovative fitness products and solutions from Nautilus Inc., and our newest home fitness equipment and nutrition line continue this heritage while delivering options that make fitness achievable for everyone. These new products feature the latest technology and connectivity, and our new nutrition line satisfies a broad set of needs with proprietary formulas that provide great taste while burning fat and building muscle,” said Bruce Cazenave, CEO of Nautilus Inc. “The return of the Nautilus brand to the home use market is also a major milestone for the company, as is the debut of the world’s first smart dumbbells offering digital connectivity and the Three Dimensional Trainer (3DT) that tracks sets, reps, weight and even speed.”
Expanded Product Portfolio Offers Wide Array of Fitness Solutions:
Bowflex Body™ Line: Unprecedented Nutrition and Energy
Based on advanced science and proprietary formulas, the Bowflex Body™ product line will help activate metabolism, support the immune system, build muscle, burn calories, provide energy and refuel the body. Created by renowned nutritional chemists, the Bowflex Body™ shake can be used as a pre- or post-workout energy booster, as well as a meal replacement with all the necessary nutrition.
The Bowflex Body™ product line includes a French Vanilla-flavored Fitness Shake that contains premium proteins, beneficial fibers, essential nutrients and powerful antioxidants, while other flavors add further benefits such as weight loss or general wellness.
- Rich Chocolate Fat Burner+ Shake Boost: Enhanced fat burning power and metabolism boost to aid in weight loss
- Mixed Berry Antioxidant+ Shake Boost: An antioxidant and immunity blend to protect the body and fight free radicals
- Peanut Butter Protein+ Shake Boost: A protein-rich formula to help stimulate muscle growth, increase energy and enhance performance
The lineup also features two additional energy formulas, Pre-Workout Energy and Daily Energy. Pre-Workout Energy is a berry pomegranate-flavored formula designed to improve aerobic and anaerobic performance, promote recovery and provide powerful, fast-acting energy without the crash. The passion fruit-flavored Daily Energy formula provides long-lasting energy to enhance focus, improve aerobic performance and aid in sustained activity whenever you need a boost.
Bowflex® SelectTech® 560s: Dumbbells Just Got Smart
Nautilus Inc. also announced its upcoming release of the new Bowflex® SelectTech® 560 Dumbbells, the first-ever smart dumbbell, offering users a fully interactive digital experience. The 560’s Three Dimensional Trainer (3DT) records and counts reps, weight lifted and rep speed, provides sound cues for rest time between sets and can also track calories burned. A free downloadable app available for iOS and Android offers step-by-step video workouts with over 70 exercises and records workout history so that progress can be tracked and shared.
In addition to digital smarts, the Bowflex® SelectTech® 560 features a unique industrial design, making it more compact with a smooth, easy weight-changing mechanism in the handle. Created specifically for in-home use, the innovative design reduces the number of separate dumbbells from 32 down to only two — maximizing space savings and storage. The Bowflex® SelectTech® 560 offers expanded weight options, so users can progress at their own pace, and allows for greater customization to target and sculpt the entire body.
Nautilus® Cardio Series: Combining Quality and Connectivity
The return of the Nautilus® brand is a milestone for Nautilus Inc., bringing its heritage of innovative and high-quality design to its new Nautilus cardio series of elliptical, treadmill, and upright and recumbent bikes. The top-of-the-line 616 products combine premium features with ground-breaking technology to offer users the ultimate at-home workout experience.
These smart machines feature a DualTrack™ multi-LCD display console with Bluetooth® Smart technology, so users have access to the new Nautilus® Trainer™ app, which offers more than 20 customizable programs to track workout time, distance traveled and calories burned. A first of its kind, the Nautilus® Trainer™ app allows users to tailor goal-setting and track the metrics based on personal preference. In addition, the app provides real-time coaching to monitor progress during the workout.
Users can also sync, record and store every workout for quick reference and share results with friends and family through MyFitnessPal®.
About Nautilus Inc. Headquartered in Vancouver, Wash., Nautilus Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®, Nautilus Inc. markets innovative fitness products through Direct and Retail channels.