Novu and Delta Dental of Minnesota Team Up to Engage Members

Through partnership, Delta Dental of Minnesota can educate, reward and empower its nearly 4 million nationwide members to take steps toward better health

MINNEAPOLIS--()--Novu today announced that Delta Dental of Minnesota, one of the largest providers of dental benefits in the Upper Midwest, serving 7,500 Minnesota-based employer groups and 3.8 million members nationwide, will leverage the Novu platform to effectively engage their members in their own health through Novu’s combination of technology, community, content and rewards. The new offering will be delivered as a Delta Dental of Minnesota-branded experience.

“Delta Dental’s Novu platform and its opportunity for member engagement is going to be a new way for our members to take control of their daily health and well-being,” said Rodney Young, Chief Executive Officer and President of Delta Dental of Minnesota. “As an organization, we continuously explore scientific and technological solutions that enable members to lead healthier, more active lives—and not just from an oral health perspective. Novu equips us with a proven and efficient, ROI-driven way to augment our approach to health. We’re excited to partner with Novu in bringing this value to our members.”

The new interactive experience, conveniently available via mobile and desktop, enables Delta Dental of Minnesota members to privately and securely develop their own health program and receive rewards for taking actions and choosing behaviors that optimize their health. Members will receive personalized recommendations for relevant resources and preventive health programs based on their own health goals, ranging from simple daily dental habits or eating better to managing specific health conditions like gingivitis. The Novu platform will also help support positive outcomes through social features such as groups and communities based on members’ interests.

Through Novu, Delta Dental of Minnesota is able to deliver high-quality dental health and preventive content to its members. Moreover, the organization will receive data and reporting to better optimize their care delivery, enhance quality and close gaps-in-care specific to both dental and broader health issues.

“Never before has the engaged member been more important to insurers, and this is increasingly true with dental insurers such as Delta Dental of Minnesota, who play an amazingly important role in engaging members in how their dental health impacts their overall health and vice versa,” said Novu CEO Tom Wicka. “Delta Dental of Minnesota is a clear leader in their industry, and we truly believe in their role in driving better overall health outcomes and creating efficiencies in the broader health ecosystem. We are excited to work hand-in-hand in improving the overall health of their members.”

About Delta Dental of Minnesota
Delta Dental of Minnesota is an independent, tax-exempt, nonprofit health services company that serves the oral health needs of Minnesota and North Dakota residents. Since 1969, Delta Dental of Minnesota has accomplished this mission by providing the best access across the state to oral health care through affordable dental plans. Delta Dental is an authorized licensee of the Delta Dental Plans Association of Oak Brook, Illinois. To learn more, go to www.deltadentalmn.org.

About Novu
Novu is a member-centric technology and services platform designed to serve as integrator between payer, provider and member. Leveraging clinical and behavioral best practices, social experiences, gamification, rewards, loyalty and advanced data, the company helps the industry’s most innovative health insurance companies, health services organizations and corporate employers achieve their organizational goals. Through this proprietary, powerful combination, Novu facilitates relevant, member-driven wellness actions and decisions that encourage physical, emotional and financial health. Available wherever consumers want to engage in their health, the Novu platform delivers an empowering, rewarding and connected experience via desktop, mobile and tablet. The company is headquartered in Minneapolis, MN. More information is available at www.novu.com.

Contacts

Novu
Mickey Nelson, 651-214-4472
Director, Media Relations
mickey.nelson@novu.com

Contacts

Novu
Mickey Nelson, 651-214-4472
Director, Media Relations
mickey.nelson@novu.com