KEENE, N.H.--(BUSINESS WIRE)--C&S Wholesale Grocers today announced it has appointed Alejandro Rodriguez Bas as Executive Vice President, New Business and Market Development effective September 29. As the nation’s leading grocery wholesaler, C&S is currently well-positioned to explore new opportunities, and the addition of Rodriguez further expands the company’s capabilities in this area.
“Throughout my career, I have focused on the development of new and growing markets,” Rodriguez said. “I am excited to join a company with the amazing legacy and expanding strength of C&S.”
Rodriguez was most recently Chief Executive Officer of Grupo LALA, the largest dairy company in Latin America, and he previously spent nearly 10 years with PepsiCo in executive leadership positions in Mexico, Central America, the Caribbean, Australia, and New Zealand. The impact of his go-to-market and sales transformations was recognized internationally by PepsiCo through the adoption of his business models in numerous regions and their own prestigious Donald M. Kendall award.
“Alejandro possesses a rare visionary quality that has allowed him to develop truly innovative market development strategies,” said C&S President Mark Verdi. “This vision, along with his extraordinary leadership style, will be a tremendous asset.”
Rodriguez earned a bachelor’s degree in Electro Mechanical and Industrial Engineering from the Universidad Panamericana in Mexico City and his M.B.A. from Harvard Graduate School of Business Administration.
About C&S Wholesale Grocers, Inc.
C&S Wholesale Grocers, Inc., based in Keene, NH, is the largest wholesale grocery supply company in the U.S., supplying 5,000 independent supermarkets, chain stores, military bases, and institutions with over 150,000 different products. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, from independent retailers to large chains such as Stop & Shop, Giant of Carlisle, Giant of Landover, BI-LO/Winn-Dixie, Great Atlantic & Pacific Tea Co. (A&P), Safeway, and Target.