ATLANTA--(BUSINESS WIRE)--Dodge Communications, an integrated communications agency serving the healthcare industry, today announced it has been selected to provide strategic public relations support for Advanced ICU Care. Dodge will work with Advanced ICU Care to strengthen national brand awareness and enhance its thought leadership position within the healthcare marketplace.
Advanced ICU Care, an organization approved by the Joint Commission, brings together its team of intensivist physicians and critical care nurses with the hospital ICU team to maximize ICU outcomes. On top of 24/7 clinical resources, Advanced ICU Care also provides an operational and analytical infrastructure, all backed by years of experience and enabled by state of the art tele-technology.
“We have the unique opportunity to change the way the care is managed within the hospital ICU setting,” said Lou Silverman, CEO of Advanced ICU Care. “We are excited to be partnering with Dodge Communications to further promote our commitment to clinical and operational success, improved patient outcomes and continued innovation designed to assist both patients and providers.”
Dodge will launch a strategic public relations campaign, incorporating traditional and non-traditional approaches, designed to promote services, improve lead generation and further establish Advanced ICU Care as the nation’s largest provider of tele-ICU solutions.
“As telehealth continues to gain momentum in care delivery settings as well as legislation, it is critical the market is properly educated about the challenges, such as the growing need for intensivists, and the ICU-specific technologies available,” said Brian Parrish, Executive Vice President at Dodge Communications. “Through our partnership with Advanced ICU Care, we will develop a unique approach to not just educate the target audience about tele-ICU through strategic public relations, but also engage the audience about the impact and improvement patients and care teams can achieve through these solutions.”
About Dodge Communications
Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit http://www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.
