BOSTON--(BUSINESS WIRE)--Crimson Hexagon, the social media analytics software company, today announced that its in-house social media data library has surpassed 500 billion posts. Marketers and market researchers using Crimson Hexagon’s ForSight™ social media analysis platform can now access half a trillion posts, dating back to 2008, to analyze owned and earned media for competitive analysis, campaign benchmarking, brand reputation and crisis management, creative planning and strategic insights. With increased demand for real-time marketing insights, Crimson Hexagon supports a need for the greater flexibility marketers require to make the best measurable and efficient decisions for their businesses.
Traditionally, it was difficult and expensive for companies to capture the voice of customer insights across multiple platforms in order to quickly optimize marketing initiatives. With Crimson Hexagon, companies have access to the social data library comprised of posts from blogs, forums, consumer review sites, news sites, Facebook, Instagram, YouTube, Google+ and Sina Weibo. The data enables companies to not only make real-time decisions, but also provides access to the historical data needed to plan efficient content and media campaigns. Since 2010, Crimson Hexagon has collected and indexed the full Twitter firehose, and now indexes 1 billion new social media posts every two days.
Laura Messerschmitt, vice president of marketing at GoDaddy, said, “Crimson Hexagon has proven to be a valuable resource, enabling our team to actively listen to our customers and measure our performance. With Crimson Hexagon's data library, we are able to understand our customers’ evolving needs and quickly react to changing market conditions.”
“We’ve been using Crimson Hexagon for several years,” said Richard Ng, vice president of insights and intelligence at Edelman Digital. “During this time, they have continually innovated, developing an industry-leading platform that offers a unique balance of deep dive marketing intelligence capabilities and convenient quick check diagnostic tools. With on-demand access to historical data numbering 500 billion posts, Crimson Hexagon is an indispensable utility in Edelman Digital’s overall approach to objective, attribution-focused marketing performance analysis.”
In addition to quick social search and analysis technologies, Crimson Hexagon’s latest features take advantage of comparison and relational data, which are possible because the company indexes and keeps the whole Twitter firehose in its own database. The Affinities feature, released in March 2014, identifies audience interests and compares brand affinities to the interest segments of Twitter authors in general. Crimson Hexagon is also developing further insight-generating analytics technologies for audience segmentation and image processing that will leverage the ever-expanding in-house library of social data.
“The industry standard for accessing historical data is hours, and ours is minutes,” said Chris Bingham, Crimson Hexagon’s chief technology officer and executive vice president of engineering. “Our developers have built a social data infrastructure that lets our customers access and quantify the part of the vast social media repository that matters most to them. We built our social data infrastructure so that our customers can mine years of history for long-term trends, without a lot of time, hassle or expense.”
About Crimson Hexagon
Crimson Hexagon is a leading provider
of social media analysis software. Powered by patented technology and an
in-house data library of more than 500 billion posts, the Crimson
Hexagon ForSight™ platform delivers the industry’s deepest and most
actionable insights from social media data to hundreds of brands and
agencies. Clients include leading global organizations such as
Microsoft, Paramount Pictures, Starbucks, Simon & Schuster and Twitter,
and leading agencies such as Droga 5, CP+B, HUGE and We Are Social. Find
us on Twitter @crimsonhexagon.
