SAN FRANCISCO--(BUSINESS WIRE)--Demandbase, Inc., the leader in B2B advertising and website personalization, today announced that Phil Hollrah has joined the company as Vice President of Product Marketing. In his new position, Hollrah will support Chief Marketing Officer Peter Isaacson and help lead the company’s overall messaging, analyst relations outreach and sales enablement. Prior to joining Demandbase, Hollrah served as Vice President of Product Marketing at MyBuys, a leader in omni-channel personalization for retailers, brands and agencies where he led the growth of the company’s full suite of products and launched the company’s personalized online advertising business.
“Phil’s extensive experience in both ad tech and marketing tech is a great asset to our team. As these markets continue to converge, he understands how to help companies have relevant and connected conversations with the right audiences to drive growth,” said Peter Isaacson, Chief Marketing Officer, Demandbase. “His experience in developing and delivering personalization capabilities will be instrumental as we continue to innovate the Demandbase B2B Marketing Cloud.”
Prior to MyBuys, Hollrah served in executive roles with multiple early stage technology companies, including Second City Group, Briefing.com, LifeStreet Corporation, and Claria. He began his career in the CPG industry in brand management roles with Del Monte Foods and Nestle Purina North America. Hollrah holds an M.B.A. from Vanderbilt Owen Graduate School of Management, and a bachelor of science in business administration from University of Kansas.
“I look forward to helping Demandbase drive innovation around the B2B Marketing Cloud,” said Hollrah. “This market is exploding, as personalization becomes increasingly important to every facet of the buyer’s journey. I believe that Demandbase is well positioned to lead the industry in helping companies to better target marketing campaigns to the accounts they need to reach.”
To learn more about Demandbase, visit http://www.demandbase.com.
About Demandbase
Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.