LOS ANGELES--(BUSINESS WIRE)--Shawn Johnson and Lisa Leslie believe that every girl should get to go to summer camp like they did. The U.S. Olympians joined with Girl Scouts of the USA at Camp Mariposa in Los Angeles to rally support for the Nestlé Crunch Girl Scout Candy Bars “Let’s Get Her to Camp” campaign. Less than 13 days remain for fans to go online to NestleCrunch.com/LetsGetHerToCamp for the national campaign for camp, which aims to send hundreds of girls to selected Girl Scout summer camps next year.
“You can help Nestlé Crunch send girls to Girl Scout camp just by using the hashtag #LetsGetHerToCamp and finishing the campfire story,” Johnson said. The gold medalist appears in a promotional video about the benefits of camp, along with Leslie, a four-time Olympic gold medalist, and campaign spokesperson and actress/singer Lucy Hale, among others.
According to More Than S'mores, a new study by the Girl Scout Research Institute (GSRI), Girl Scout camp increases girls’ confidence, improves creative thinking and builds physical abilities. Girls surveyed cited Girl Scout camp as the most memorable outdoor experience with the organization, and 52 percent said they improved a skill while at camp.
Since July, consumers have been asked to participate online in the “Let’s Get Her to Camp” campaign, in order to increase Nestlé Crunch’s donation of camp scholarships to $250,000*. Now through Aug. 31, consumers can go to the Nestlé Crunch Girl Scout Candy Bars virtual campfire to participate at NestleCrunch.com/LetsGetHerToCamp or Facebook.com/NestleCrunch. Fans active on Twitter can finish the campfire story using the hashtag #LetsGetHerToCamp or visit @NestleCrunchUS for more details on how to participate.
“Today’s girls face countless challenges, and Girl Scout camp helps them develop skills and leadership abilities for a lifetime,” said Kelly Parisi, chief communications executive at Girl Scouts of the USA. “‘Let’s Get Her to Camp’ will help more girls experience the power and fun of camp, and we thank Nestlé Crunch for this donation and opportunity to send as many girls to camp as possible.”
Girl Scout camp has been part of the organization’s tradition since 1912. Today’s Girl Scout camps also offer modern programs for girls such as camps that focus on science, technology, engineering and mathematics (STEM) skills, activities like surfing, or topics such as sustainability.
“Every girl deserves the opportunities camp can provide — to experience the outdoors, make new friends and learn and grow. That is why the ‘Let’s Get Her to Camp’ campaign is so important and why I am working with Nestlé Crunch Girl Scout Candy Bars,” Leslie said. “But time is running out to help send girls to Girl Scout camp, so hurry online to finish the campfire story and #LetsGetHerToCamp.”
“It’s really the last chance for fans to help send girls to Girl Scout camp next summer,” said Nestlé Crunch spokesperson Tricia Bowles of Nestlé USA Confections & Snacks. “Not to mention, consumers have a limited time to find these sweet summer treats at participating retail stores nationwide, so it’s also their last chance to buy Nestlé Crunch Girl Scout Candy Bars before they’re gone.”
The award-winning Nestlé Crunch Girl Scout Candy Bars contain UTZ-certified sustainable cocoa from the Nestlé Cocoa Plan, a global initiative to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come. For additional information, please visit www.nestlecocoaplan.com. While Nestlé Crunch Girl Scout Candy Bars are the perfect summer treat, they are only available for a limited time. Three varieties inspired by the most popular flavors of Girl Scout Cookies, Thin Mints®, Caramel & Coconut, and Peanut Butter Crème, will be on shelves while supplies last.
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, visit www.girlscouts.org.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 17 consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
*As part of the Nestlé Crunch “Let’s Get Her To Camp” campaign, Nestlé Crunch will donate a minimum of $200,000 to the Girl Scouts of the USA to kick off the program. With additional consumer participation, Nestlé Crunch will donate up to $250,000 to go towards camp scholarships which will be distributed to deserving Girl Scouts via 10 local GSUSA councils.
