Vancouver, Wash.--(BUSINESS WIRE)--August 20, 2014 - Nautilus Inc. (NYSE: NLS), a leader in innovative home fitness equipment, today announced the availability of the award-winning Bowflex MAX Trainer™ in Canada following its successful U.S. launch earlier this year. Designed to take the popular elliptical experience to a new level, the MAX Trainer combines the movement of a traditional elliptical with a stair stepper to create a one-of-a-kind cardio workout.
“Our research shows that lack of time is one of the top reasons people put off exercising. There was a need to develop a disruptive home fitness machine that could deliver a more efficient cardio experience in less time,” said Bruce Cazenave, CEO of Nautilus Inc. “The Bowflex MAX Trainer is an exciting new addition to our Bowflex brand that is known for innovations that maximize fitness benefits within the comfort and convenience of home.”
The Bowflex MAX Trainer™ was designed to burn up to two-and-a-half times the calories of other exercise equipment including treadmills, steppers and ellipticals. The secret behind this new cardio machine lies in its industrial design, enabling full body movement and engaging the upper body 80 percent more than a traditional elliptical, while remaining easier on the joints than running on treadmill. It features a 14-minute interval workout that maximizes the benefits of afterburn and can increase metabolism up to 48 hours after a workout is completed.
Inspired by a motorcycle’s lean and aggressive profile, its unique design incorporates a calorie gauge that mimics a speedometer showing calories burned per minute and an audio bell that rings to alert the user to the start of each interval training period.
“We looked at a variety of inspirations when we created the Bowflex MAX Trainer,” said Kevin Hendricks, Senior Industrial Designer at Nautilus Inc. “We wanted it to look fast and aggressive and visually it had to drive the consumer to push past their comfort zone. The design needed to help the user achieve maximum results in a short amount of time. What we came up with is a brand new product that captivates you and allows you to focus on your workout without distraction.”
The Bowflex MAX Trainer™ also provides users the ability to track their workouts with the free Bowflex MAX Trainer™ app, which wirelessly transfers all workout data via Bluetooth®. It tracks every detail – from time on the machine to calories burned – and automatically syncs workout data with MyFitnessPal®. The app also syncs data automatically with Bowflex Connect™, a free dashboard that helps you view your workout results and understand how they contribute to achieving your overall fitness goal.
The Bowflex MAX Trainer™ is now available for purchase online, starting at $1099.
This revolutionary cardio machine has proven a winner with fitness enthusiasts and is now earning design kudos for an innovative and visionary approach to exercise equipment. The Bowflex MAX Trainer™ took first place in the Outdoor and Exercise Equipment category in the 2013 International Design Awards (IDA) competition.
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About Nautilus Inc. Headquartered in Vancouver, Wash., Nautilus Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®, Nautilus Inc. markets innovative fitness products through Direct and Retail channels.