Cinnabon Launches Baking Kit Available in Select Walmart Stores

Baking Kit Becomes Newest Way to Enjoy Cinnabon Cinnamon Rolls

ATLANTA--()--Cinnabon® lovers rejoice – you can now create Cinnabon World Famous Cinnamon Rolls® in your own kitchen. With the introduction of the Cinnabon Baking Kit, available exclusively at 2,500 Walmart stores, families can enjoy mixing, baking, and creating their favorite cinnamon rolls, an activity that will fill the house with the familiar aroma and flavors of Cinnabon.

The baking kit marks the latest way consumers can bring Cinnabon into their home. Each kit makes eight cinnamon rolls, along with other delectable treats made with the same irresistible ingredients, such as monkey bread, cupcakes or even ham and cheese pinwheels. The Cinnabon Baking Kit has a suggested retail price of $5.98, and this holiday season it will be available at Walmart’s nationwide in the baking aisle.

“From our bakery ovens to yours, we’re thrilled to offer consumers not only another way to enjoy the flavors of our world famous Cinnabon cinnamon rolls, but also an activity that the entire family can enjoy together,” said Cinnabon President Kat Cole. “The baking kit provides for a perfect way to gather the family and create lasting memories in the kitchen.”

In addition to the new Cinnabon Baking Kit, consumers can find many other ways to bring the enticing aroma of Cinnabon into their home. Recent additions to Walmart shelves are Air Wick® Cinnabon® Classic Cinnamon Roll fragrance and Cinnabon Classic Cinnamon Roll K-Cup® packs for Keurig® brewers.

At bakeries worldwide, Cinnabon continues to expand its offerings with a variety of new menu items, such as ultra-portable CinnaSweeties™, bite-sized doughnut treats great for dipping in a variety of flavored frostings, and the expanded blended and iced beverage platform which includes Cinnabon Cinnamon Roll Iced Coffee and signature creamy and icy Chillattas®.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,100 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

Contacts

Fishman PR
Ellen Panther
847-945-1300
epanther@fishmanpr.com

The Cinnabon Baking Kit is available exclusively at 2,500 Walmart stores (Photo: Business Wire)

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Release Summary

Fans of Cinnabon can now create world famous cinnamon rolls in their own kitchen with the introduction of the Cinnabon Baking Kit.

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Contacts

Fishman PR
Ellen Panther
847-945-1300
epanther@fishmanpr.com